{"id":117981,"date":"2025-05-05T14:58:53","date_gmt":"2025-05-05T12:58:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=117981"},"modified":"2025-05-05T15:47:06","modified_gmt":"2025-05-05T13:47:06","slug":"partnership-tussen-mondelez-lotus-bakeries-resulteert-in-eerste-lanceringen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/partnership-tussen-mondelez-lotus-bakeries-resulteert-in-eerste-lanceringen\/","title":{"rendered":"Partnership tussen Mondelez en Lotus Bakeries resulteert in eerste lanceringen"},"content":{"rendered":"\n<p>Minder dan een jaar na de aankondiging van een samenwerking tussen <strong>Mondelez<\/strong> en <strong>Lotus Bakeries<\/strong> verschijnen de eerste \u2018co-branded\u2019 producten in de Belgische winkelrekken, bij <strong>Delhaize<\/strong> en <strong>Carrefour<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eerste stap<\/h2>\n\n\n\n<p>In juni vorig jaar kondigden beide concurrenten een opmerkelijke strategische deal aan die uit twee luiken bestaat: in India gaat Mondelez de Biscoff-jes van Lotus produceren en commercialiseren, in Europa gaan beide partners <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/rivalen-mondelez-en-lotus-bakeries-slaan-handen-in-elkaar\/\" target=\"_blank\">samen chocoladeproducten op de markt brengen<\/a> met merken als C\u00f4te d\u2019Or, Cadbury en Milka. Recent maakten beide bedrijven bekend dat ze de samenwerking ook <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lotus-bakeries-gaat-ook-ijsjes-maken-met-mondelez\/\" target=\"_blank\">uitbreiden naar de ijsjescategorie<\/a>.<\/p>\n\n\n\n<p>Het gaat snel: de eerste gezamenlijke producten van Cadbury en Biscoff liggen nu al in de Britse winkelrekken. Nu verschijnen enkele innovaties ook in de Belgische supermarktrekken: tabletten witte en melkchocolade van C\u00f4te d\u2019Or met stukjes Biscoff zijn vanaf volgende week in primeur verkrijgbaar bij Delhaize. Carrefour krijgt de scoop voor producten van Milka met Biscoff, die straks in achttien Europese landen gelanceerd worden. Dit is slechts een eerste stap: later volgen meer innovaties en markten \u2013 maar voorlopig niet in de Verenigde Staten: daar heeft Mondelez immers geen chocolademerk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Win-win<\/h2>\n\n\n\n<p>Toplui Dirk Van de Put van Mondelez en Jan Boone van Lotus Bakeries presenteerden de nieuwe C\u00f4te d\u2019Or-producten vanochtend op een persconferentie. De twee Vlamingen steken niet weg dat de onderlinge verstandhouding goed is, maar benadrukken ook dat het akkoord los staat van hun personen. Beide bedrijven tonen zich erg ambitieus: Mondelez wil het grootste snackingbedrijf ter wereld zijn \u2013 de multinational ligt nek-aan-nek met <strong>PepsiCo<\/strong> \u2013 en Biscoff moet het derde grootste koekjesmerk ter wereld worden, na Oreo en Chips Ahoy (beide van Mondelez).<\/p>\n\n\n\n<p>\u201cWe zijn concurrenten in koekjes, maar we zien de win-win: de combinatie van onze chocolade met Biscoff resulteert in unieke producten\u201d, aldus Van de Put. Met name in chocolade is de merktrouw bijzonder hoog: mensen blijven de chocolade eten waarmee ze opgroeiden \u2013 in Belgi\u00eb is dat C\u00f4te d\u2019Or, de \u201c<em>taste of the nation<\/em>\u201d. Er is dus een goede match tussen de twee Belgische iconen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Groeiende markt<\/h2>\n\n\n\n<p>De snackingmarkt blijft sterk groeien, betoogt hij. 91% van de wereldbevolking snackt, 61% zelfs twee keer per dag. Mensen blijven dat ook doen als de prijs stijgt of de verpakking verkleint. De enorme prijsverhogingen voor chocolade resulteerden vorig jaar weliswaar in een volumedaling met 2&nbsp;tot&nbsp;3% wereldwijd, maar dat is tijdelijk, denkt de topman. \u201cDit jaar wordt dat wellicht 5&nbsp;\u00e0&nbsp;6%, maar daarna wordt het beter: de cacao-oogst zal zo\u2019n&nbsp;10%&nbsp;hoger zijn dit jaar. En de passie voor chocolade is zo groot dat de volumes zullen terugkeren. Er is weinig concurrentie van huismerken, de prijselasticiteit is laag, er zijn weinig alternatieven: consumenten kunnen niet zonder chocolade.\u201d<\/p>\n\n\n\n<p>Hij benadrukt dat Mondelez zijn verantwoordelijkheid wil nemen om een verantwoorde cacaobevoorrading te verzekeren, met zijn &#8216;Cocoa Life&#8217;-programma. Vandaag komt het gros van de cacao uit kleine plantages in Ivoorkust en Ghana, de toekomst ligt in grootschaliger cacaoplantages in andere landen. En mogelijk ook in cacao die gecultiveerd wordt in laboratoria, \u201cal zal het afwachten zijn hoe de consument daarop reageert.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Minder dan een jaar na de aankondiging van een samenwerking tussen Mondelez en Lotus Bakeries verschijnen de eerste \u2018co-branded\u2019 producten in de Belgische winkelrekken, bij Delhaize en Carrefour.<\/p>\n","protected":false},"author":3,"featured_media":117982,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[640,251],"topic":[488],"region":[],"class_list":["post-117981","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-lotus-bakeries","company-mondelez","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Partnership tussen Mondelez en Lotus Bakeries resulteert in eerste lanceringen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Minder dan een jaar na de aankondiging van een partnership tussen Mondelez en Lotus Bakeries verschijnen de 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