{"id":118182,"date":"2025-05-07T10:04:48","date_gmt":"2025-05-07T08:04:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118182"},"modified":"2025-05-08T08:43:20","modified_gmt":"2025-05-08T06:43:20","slug":"zalando-betreedt-luxemburg-met-eigen-webshop-en-app","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zalando-betreedt-luxemburg-met-eigen-webshop-en-app\/","title":{"rendered":"Zalando betreedt Luxemburg met eigen webshop en app"},"content":{"rendered":"\n

Zalando<\/strong> heeft zijn digitale deuren geopend in Luxemburg met de lancering van een lokale webshop en app. Zo breidt de Duitse e-commercegigant zijn aanwezigheid in de Benelux verder uit.<\/p>\n\n\n\n

Rechtstreeks naar Luxemburgse klant<\/h2>\n\n\n\n

Luxemburgse klanten krijgen via zalando.lu en de mobiele app voortaan toegang tot het volledige assortiment. Algemeen directeur Fabio Baum van Zalando Benelux & Nordics benadrukt dat klanten bovendien profiteren van lokale afhaalpunten en gepersonaliseerd advies via een AI-assistent. Ook het Plus-loyaliteitsprogramma is vanaf nu beschikbaar in Luxemburg.<\/p>\n\n\n\n

Om de lancering te ondersteunen, trapt Zalando af met de lente-\/zomercampagne “Wat doe ik aan?”, met hoofdrollen voor actrice Sarah Jessica Parker en de Italiaanse zanger Mahmood. Aansluitend volgt een campagne met herkenbare Luxemburgse locaties, waarmee het platform inzet op lokale relevantie en inspiratie.<\/p>\n\n\n\n

De stap past binnen Zalando\u2019s bredere ecosysteemstrategie, die mikt op een \u201ckwalitatief hoogwaardige ervaring\u201d en de lifestylepositionering van de e-retailer wil versterken. De webshop is beschikbaar in het Frans, Duits en Engels, wat de toegankelijkheid voor Luxemburgse consumenten vergroot. Voor merkpartners betekent de lancering dat ze nu ook rechtstreeks aan Luxemburgse klanten kunnen verkopen.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zalando heeft de digitale deuren geopend in Luxemburg met de lancering van een lokale webshop en app. Zo breidt de Duitse e-commercegigant zijn aanwezigheid in de Benelux verder uit.<\/p>\n","protected":false},"author":5,"featured_media":91378,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[287],"topic":[197],"region":[187],"class_list":["post-118182","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-zalando","topic-expansie","region-luxemburg-land"],"acf":[],"yoast_head":"\nZalando betreedt Luxemburg met eigen webshop en app - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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