{"id":118214,"date":"2025-05-07T12:20:39","date_gmt":"2025-05-07T10:20:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118214"},"modified":"2025-05-08T09:32:12","modified_gmt":"2025-05-08T07:32:12","slug":"colruyt-group-lanceert-diervriendelijke-kip-van-eigen-bodem","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-group-lanceert-diervriendelijke-kip-van-eigen-bodem\/","title":{"rendered":"Colruyt Group lanceert diervriendelijke &#8220;Kip van Eigen Bodem&#8221;"},"content":{"rendered":"\n<p>Kippenvlees uit diervriendelijke kweek is in de supermarkten van <strong>Colruyt Group<\/strong> voortaan makkelijker herkenbaar aan de benaming \u201cKip van Eigen Bodem\u201d op de verpakking. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lokaal karakter benadrukken<\/h2>\n\n\n\n<p>Bijna \u00e9\u00e9n derde van het standaard kippenassortiment bij Colruyt, Okay en Spar Colruyt Group beantwoordt vandaag aan de criteria van de Europese <em>Better Chicken Commitment<\/em> (BCC) op het vlak van dierenwelzijn. Dat assortiment blijft het goed doen bij de klanten, zegt de retailer. Om het lokale karakter extra te benadrukken en het assortiment extra herkenbaar te maken voor de klant, krijgen de verpakkingen een nieuwe benaming: \u201cKip van Eigen Bodem\u201d. Voor dit kippenvlees werkt Colruyt Group exclusief samen met een vijftiental lokale kwekers die zich recent in een co\u00f6peratie verenigden.<\/p>\n\n\n\n<p>\u201cWe zijn de trekker in de markt voor deze kip met hoger dierenwelzijn. We bevestigen onze overtuiging door aan de kar te blijven trekken en geven het concept nu inhoudelijk nog meer invulling met dit uitgesprokener lokale accent\u201d, zegt Gunther Uyttenhove, de directeur van Colruyt Group Fine Food en eindverantwoordelijke voor het landbouwbeleid van Colruyt Group. Op termijn wil de retailer alle klassieke standaardkippen die verkocht worden in de beenhouwerijen van Colruyt, en de diepvrieskippen van het huismerk Boni, laten voldoen aan de BCC-normen.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kippenvlees uit diervriendelijke kweek is in de supermarkten van Colruyt Group voortaan makkelijker herkenbaar aan de benaming \u201cKip van Eigen Bodem\u201d op de verpakking<\/p>\n","protected":false},"author":3,"featured_media":118215,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[141],"topic":[273],"region":[90],"class_list":["post-118214","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-colruyt-group","topic-duurzaamheid","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt Group lanceert diervriendelijke &quot;Kip van Eigen Bodem&quot; - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Kippenvlees uit diervriendelijke kweek is bij Colruyt Group voortaan makkelijker herkenbaar aan de benaming \u201cKip van Eigen 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