{"id":11852,"date":"2016-01-22T12:56:27","date_gmt":"2016-01-22T12:56:27","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\/"},"modified":"2016-01-22T12:56:27","modified_gmt":"2016-01-22T12:56:27","slug":"nieuwe-tv-campagne-delhaize-focust-op-huismerk","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\/","title":{"rendered":"Nieuwe tv-campagne Delhaize focust op huismerk"},"content":{"rendered":"<p><strong>Delhaize <\/strong>pakt uit met een nieuwe marketingaanpak waarin het huismerk de hoofdrol speelt. Een eerste campagnegolf is gestart op donderdag 21 januari op TV, in outdoor en POS.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Luchtige toon<\/h2>\n<p>De nieuwe tv-spot, gerealiseerd door het agentschap <strong>Air<\/strong>, laat consumenten aan het woord die vertellen waarom ze bijvoorbeeld specifiek voor yoghurt kiezen van het Delhaize huismerk. De toon is luchtig en humoristisch.<\/p>\n<p>\u00a0<\/p>\n<p>Delhaize benadrukt in de spot het lokale karakter en de onklopbare kwaliteit-prijsverhouding van haar huismerk. Met meer dan 6000 producten en met een sterke focus op vers, lokaal en eerlijk is dat huismerk d\u00e9 driver van Delhaize.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><a href=\"https:\/\/youtu.be\/mEWKx6o1CqQ\" target=\"_blank\" rel=\"noopener\">Klik hier om de nieuwe reclamespot te bekijken.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Delhaize pakt uit met een nieuwe marketingaanpak waarin het huismerk de hoofdrol speelt. Een eerste campagnegolf is gestart op donderdag 21 januari op TV, in outdoor en POS. \u00a0 Luchtige toon De nieuwe tv-spot, gerealiseerd door het agentschap Air, laat consumenten aan het woord die vertellen waarom ze bijvoorbeeld specifiek voor yoghurt kiezen van het [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nieuwe tv-campagne Delhaize focust op huismerk - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Nieuwe tv-campagne Delhaize focust op huismerk - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Delhaize pakt uit met een nieuwe marketingaanpak waarin het huismerk de hoofdrol speelt. Een eerste campagnegolf is gestart op donderdag 21 januari op TV, in outdoor en POS. \u00a0 Luchtige toon De nieuwe tv-spot, gerealiseerd door het agentschap Air, laat consumenten aan het woord die vertellen waarom ze bijvoorbeeld specifiek voor yoghurt kiezen van het [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2016-01-22T12:56:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuut\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Nieuwe tv-campagne Delhaize focust op huismerk\",\"datePublished\":\"2016-01-22T12:56:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\\\/\"},\"wordCount\":111,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2016\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/food\\\/nieuwe-tv-campagne-delhaize-focust-op-huismerk\\\/\",\"name\":\"Nieuwe tv-campagne Delhaize focust op huismerk - 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