{"id":118529,"date":"2025-05-13T10:28:53","date_gmt":"2025-05-13T08:28:53","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118529"},"modified":"2025-07-31T12:15:43","modified_gmt":"2025-07-31T10:15:43","slug":"sostrene-grene-wil-er-100-miljoen-euro-bij","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/sostrene-grene-wil-er-100-miljoen-euro-bij\/","title":{"rendered":"S\u00f8strene Grene mikt op 25% meer omzet in 2025"},"content":{"rendered":"\n

S\u00f8strene Grene<\/strong> heeft flinke groeiambities: de Deense decoratieketen wil zijn omzet met een kwart opkrikken met dank aan nieuwe winkelopeningen, vooral in Duitsland en het Verenigd Koninkrijk.<\/p>\n\n\n\n

500 winkels in 2027<\/h2>\n\n\n\n

Vorig jaar boekte S\u00f8strene Grene een omzet van 480 \u00e0 500 miljoen euro, maar voor dit jaar liggen de ambities nog een pak hoger: de bruto-omzet moet dan afklokken op 4,5 miljard Deense kronen of 600 miljoen euro, een omzetgroei van 20 tot 25%<\/a>, vertelde CEO Mikkel Grene aan LSA.<\/p>\n\n\n\n

Nieuwe winkelopeningen worden de voornaamste motor van die groei: S\u00f8strene Grene wil zestig extra winkels openen en mikt tegen 2027 op een totaal van 500 vestigingen. De openingen zijn voorzien in de zeventien landen waar de formule al actief zijn, met bijzondere aandacht voor Duitsland en het Verenigd Koninkrijk. In het VK wil S\u00f8strene Grene verdubbelen naar honderd winkels in 2027, in Duitsland hoopt de keten die kaap al dit jaar te ronden. <\/p>\n\n\n\n

Met de expansie gaat een investering van ruim 500 miljoen kronen (70 miljoen euro) over een periode van twee jaar gepaard, maar ook 100 miljoen DKK (14 miljoen euro) om over de hele organisatie SAP uit te rollen. In Nederland komt bovendien een nieuw logistiek centrum van 45.000 m\u00b2. Twee van de bestaande distributiecentra automatiseert het bedrijf ondertussen met robotica en AI.<\/p>\n","protected":false},"excerpt":{"rendered":"

S\u00f8strene Grene heeft flinke groeiambities: de Deense decoratieketen wil zijn omzet met een kwart opkrikken met dank aan nieuwe winkelopeningen, vooral in Duitsland en het Verenigd Koninkrijk.<\/p>\n","protected":false},"author":5,"featured_media":105200,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[43],"company":[1271],"topic":[197],"region":[91],"class_list":["post-118529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","extra-plus","company-sostrene-grene","topic-expansie","region-europa"],"acf":[],"yoast_head":"\nS\u00f8strene Grene mikt op 25% meer omzet in 2025 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"S\u00f8strene Grene wil de omzet tot een kwart opkrikken met dank aan nieuwe 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