{"id":11865,"date":"2016-01-18T13:51:57","date_gmt":"2016-01-18T13:51:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/adidas-appoints-new-ceo\/"},"modified":"2016-01-18T13:51:57","modified_gmt":"2016-01-18T13:51:57","slug":"adidas-appoints-new-ceo","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-appoints-new-ceo\/","title":{"rendered":"Adidas duidt nieuwe CEO aan"},"content":{"rendered":"<p><strong>Adidas <\/strong>heeft Kasper Rorsted aangeduid als de nieuwe CEO. Hij is momenteel nog CEO van <strong>Henkel<\/strong>, maar zal vanaf oktober de fakkel overnemen van Herbert Hainer, de huidige topman van het Duitse sportmerk.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Huidige CEO betaalt tol voor zwakke prestaties<\/h2>\n<p>Rorsted gaat al vanaf augustus aan de slag bij Adidas. Vanaf dan zal hij een gewoon lid van de raad van bestuur worden. Twee maanden later kan hij het heft volledig in eigen handen nemen. Zijn aanstelling wordt positief onthaald bij de aandeelhouders, die niet tevreden waren met de gang van zaken onder de leiding van Hainer.<\/p>\n<p>\nHainer staat al 14 jaar aan de leiding van Adidas, maar <a href=\"http:\/\/www.wsj.com\/articles\/adidas-appoints-kasper-rorsted-as-new-chief-executive-1453116582\" target=\"_blank\" rel=\"noopener\">kwam vorig jaar onder druk te staan <\/a>toen bleek dat de verkoop van golfproducten sterk was teruggevallen. Daarnaast waren er ook zwakke resultaten in Noord-Amerika en Rusland, \u00e9\u00e9n van de grootste markten van Adidas. Adidas verloor daarbij steeds meer marktaandeel aan <strong>Nike <\/strong>en nieuwkomer <strong>Under Armour<\/strong>.<\/p>\n<p>\nHainer heeft nochtans steeds gezegd dat hij aan de slag zou blijven tot het einde van zijn contract, dat in maart 2017 afloopt. Hij verwacht ook dat 2016 een recordjaar zal worden voor Adidas. Nu zal hij toch enkele maanden voor het einde van zijn contract afzwaaien.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adidas heeft Kasper Rorsted aangeduid als de nieuwe CEO. Hij is momenteel nog CEO van Henkel, maar zal vanaf oktober de fakkel overnemen van Herbert Hainer, de huidige topman van het Duitse sportmerk. \u00a0 Huidige CEO betaalt tol voor zwakke prestaties Rorsted gaat al vanaf augustus aan de slag bij Adidas. Vanaf dan zal hij [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas duidt nieuwe CEO aan - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-appoints-new-ceo\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas duidt nieuwe CEO aan - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Adidas heeft Kasper Rorsted aangeduid als de nieuwe CEO. Hij is momenteel nog CEO van Henkel, maar zal vanaf oktober de fakkel overnemen van Herbert Hainer, de huidige topman van het Duitse sportmerk. \u00a0 Huidige CEO betaalt tol voor zwakke prestaties Rorsted gaat al vanaf augustus aan de slag bij Adidas. 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