{"id":118912,"date":"2025-05-19T10:58:21","date_gmt":"2025-05-19T08:58:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=118912"},"modified":"2025-05-19T11:21:31","modified_gmt":"2025-05-19T09:21:31","slug":"directiewissel-bij-bel-benelux-en-noord-europa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/directiewissel-bij-bel-benelux-en-noord-europa\/","title":{"rendered":"Directiewissel bij Bel Benelux en Noord-Europa"},"content":{"rendered":"\n

Zowel in de Benelux als in Noord-Europa krijgt zuivelgroep Bel<\/strong> een nieuwe – en Belgische – directie. Het bedrijf wil zich nog sterker profileren als belangrijke speler in evenwichtige en duurzame snacks.<\/p>\n\n\n\n

Voedseltransitie<\/h2>\n\n\n\n

Bel kondigt de benoeming aan van Sven Lamote als directeur van de cluster Noord-Europa (Benelux, het Verenigd Koninkrijk en de Scandinavische landen). Hij werkt sinds 2020 bij Bel en was daarvoor CEO van Alpro. Zijn opdracht wordt om Bel verder uit te bouwen als de referentie in evenwichtige snacks, waarbij het productportfolio wordt uitgebreid met fruit-, groente- en kaassnacks.<\/p>\n\n\n\n

In de Benelux volgt Jean-David Thumelaire als directeur Mohamed Zariouhi op, die na vier jaar het bedrijf verlaat. Thumelaire heeft meer dan veertien jaar ervaring bij AB InBev<\/strong> en zal zich toeleggen op het vernieuwen van toonaangevende merken zoals Maredsous, het uitbreiden van het plantaardige aanbod en het ondersteunen van de transitie naar duurzamere voeding<\/p>\n\n\n\n

Bel, het bedrijf achter bekende zuivelmerken als Babybel, Boursin, Kiri, La Vache Qui Rit en Maredsous, wil een leidende rol spelen in de transitie naar een duurzamer voedselsysteem. Het bedrijf breidt het traditionele zuivelaanbod uit met plantaardige alternatieven, zoals recent nog met de lancering van een plantaardige Boursin<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zowel in de Benelux als in Noord-Europa krijgt zuivelgroep Bel een nieuwe directie. 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