{"id":119169,"date":"2025-05-22T12:19:54","date_gmt":"2025-05-22T10:19:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119169"},"modified":"2025-05-22T17:07:27","modified_gmt":"2025-05-22T15:07:27","slug":"poke-keten-hawaiian-eindigt-expansiegolf-in-den-haag","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/poke-keten-hawaiian-eindigt-expansiegolf-in-den-haag\/","title":{"rendered":"Pok\u00e9-keten Hawaiian rondt expansiegolf af in Den Haag"},"content":{"rendered":"\n

(update) De Belgische pok\u00e9bowlformule Hawaiian<\/strong> heeft zijn vijftigste vestiging geopend in Den Haag. De snelle expansiegolf van de laatste jaren bereikt daarmee een voorlopig rustpunt: nu wil de keten gaan focussen op verfijning in plaats van uitbreiding.<\/p>\n\n\n\n

Concurreren met McDonald\u2019s<\/h2>\n\n\n\n

Hawaiian werd in 2018 opgericht in Antwerpen en noemt zich vandaag \u201cde grootste pok\u00e9bowlspeler in de Benelux\u201d. Vandaag ligt de focus vooral op Nederland, al opende de keten in 2024 ook nog Belgische locaties in Aalst, Brugge, Gent, Luik en Roeselare.<\/p>\n\n\n\n

Elke dag worden bereidt de centrale keuken in Antwerpen 16.000 pok\u00e9bowls, die het bedrijf levert aan de vijftig vestigingen in Belgi\u00eb en Nederland. Het bedrijf runt alle vestigingen in eigen beheer runt, zonder gebruik te maken van franchising, en kiest daarbij voor triple A-locaties in stedelijke centra.<\/p>\n\n\n\n

Momenteel staan geen nieuwe openingen meer gepland: de focus ligt nu op het versterken van bestaande operaties, het verfijnen van de klantbeleving en het optimaliseren van interne processen. \u201cWij concurreren niet met andere healthy<\/em> labels of restaurants\u201d, zegt CEO Mattijs Hermans: \u201cWij concurreren met McDonald\u2019s<\/strong>, want wij bieden fastfood, maar dan gezond.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

De Belgische pok\u00e9bowlformule Hawaiian heeft zijn vijftigste vestiging geopend in Den Haag. De snelle expansiegolf van de laatste jaren bereikt daarmee een eindpunt: nu wil de keten gaan focussen op verfijning in plaats van uitbreiding.<\/p>\n","protected":false},"author":5,"featured_media":90755,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[415],"topic":[221],"region":[113],"class_list":["post-119169","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-the-hawaiian-poke-bowl","topic-winkelopeningen","region-nederland"],"acf":[],"yoast_head":"\nPok\u00e9-keten Hawaiian rondt expansiegolf af in Den Haag - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De formule voor pok\u00e9 bowls Hawaiian heeft zijn 50e vestiging geopend in Den Haag. 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