{"id":119259,"date":"2025-05-23T10:10:02","date_gmt":"2025-05-23T08:10:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119259"},"modified":"2025-05-23T10:26:15","modified_gmt":"2025-05-23T08:26:15","slug":"club-gaat-voor-nieuwe-look-en-versnelde-groei","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/club-gaat-voor-nieuwe-look-en-versnelde-groei\/","title":{"rendered":"Club gaat voor nieuwe look en \u201cversnelde groei\u201d"},"content":{"rendered":"\n

Club<\/strong>, het Franstalige zusje van Standaard Boekhandel<\/strong>, wil na de reorganisatie van vorig jaar \u201cfors investeren\u201d om de groei te versnellen in Walloni\u00eb en Brussel. Het assortiment en de branding worden onder de loep genomen.<\/p>\n\n\n\n

Omnichannel-boekhandel<\/h2>\n\n\n\n

Standaard Boekhandel Group \u201ctrekt resoluut de kaart van Walloni\u00eb en Brussel\u201d, klinkt het in een persbericht. De retailer heeft de voorbije maanden naar eigen zeggen belangrijke stappen gezet om dochter Club verder te integreren. Standaard Boekhandel kocht Club tien jaar geleden<\/a>, maar boekte er nog geen winst mee.<\/p>\n\n\n\n

In juli vorig jaar reorganiseerde de keten, waarbij drie winkels werden verkocht en de contracten werden herzien. Nu is het tijd voor de volgende fase: Standaard Boekhandel Group wil Club gaan positioneren als een \u201comnichannel-boekhandel\u201d \u2013 wat wellicht duidt op een grotere focus op e-commerce. Ook het assortiment wordt de komende maanden grondig ge\u00ebvalueerd, vooral dan het non-book- en papierwarenassortiment.<\/p>\n\n\n\n

Naar aanleiding van zijn vijftigste verjaardag, zal Club in oktober bovendien een nieuwe visuele identiteit en winkelconcept voorstellen. De stappen maken deel uit van een breder strategisch plan om de commerci\u00eble koers van Club aan te scherpen, de marktpositie te versterken en duurzame rentabiliteit te verzekeren. In de komende vier \u00e0 vijf jaar mikt de groep zelfs op de opening van nieuwe winkels. Een jaar geleden lanceerde zusterketen Standaard Boekhandel al een geactualiseerde merkidentiteit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Club, het Franstalige zusje van Standaard Boekhandel, wil na de reorganisatie van vorig jaar \u201cfors investeren\u201d om de groei te versnellen in Walloni\u00eb en Brussel. Het assortiment en de branding worden onder de loep genomen.<\/p>\n","protected":false},"author":5,"featured_media":119260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[674,673],"topic":[264],"region":[90],"class_list":["post-119259","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-club","company-standaard-boekhandel","topic-winkelconcept","region-belgie"],"acf":[],"yoast_head":"\nClub gaat voor nieuwe look en \u201cversnelde groei\u201d - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Club, het Franstalige zusje van Standaard Boekhandel, wil \u201cfors investeren\u201d om de groei te versnellen in Walloni\u00eb en Brussel.\" \/>\n<meta name=\"robots\" content=\"index, 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