{"id":119405,"date":"2025-05-26T16:25:39","date_gmt":"2025-05-26T14:25:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119405"},"modified":"2025-05-27T17:23:54","modified_gmt":"2025-05-27T15:23:54","slug":"pieter-pot-test-eerste-fysieke-winkel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/pieter-pot-test-eerste-fysieke-winkel\/","title":{"rendered":"Pieter Pot test eerste fysieke winkel"},"content":{"rendered":"\n<p>De verpakkingsvrije online supermarkt <strong>Pieter&nbsp;Pot<\/strong> heeft in Utrecht een eerste fysiek verkooppunt geopend, waar shoppers de populairste producten uit het assortiment kunnen kopen. Bij succes kunnen steden als Amsterdam, Nijmegen en Rotterdam volgen.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Op vraag van klanten<\/h2>\n\n\n\n<p>Een volwaardige <em>stand-alone<\/em> winkel is het voor alle duidelijkheid niet: Pieter Pot heeft een hoek geopend bij <strong>Droppie<\/strong>, een recyclagewinkel of inzamelpunt waar consumenten beloond worden wanneer ze materialen zoals textiel, kleine elektrische apparaten en oli\u00ebn inleveren. In de corner vinden shoppers veertig populaire Pieter Pot-producten en kunnen ze lege potten inleveren. De retailer zal het assortiment bijsturen op basis van klantenfeedback.<\/p>\n\n\n\n<p>De fysieke winkel beantwoordt aan een concrete vraag van klanten, zegt Pieter Pot op Instagram: \u201cJe zult het wellicht herkennen: een paar Pieter potten zijn al leeg, maar nog te weinig voor een nieuwe bestelling. We horen dit vaker en vonden een oplossing in Utrecht, waar veel Pieter Potters wonen.\u201d Het gaat om een pilootproject, dat niet toevallig in Utrecht plaatsvindt: hier woont het grootste deel van de Pieter Pot-community, zegt het bedrijf. Bij succes volgen andere steden zoals Amsterdam, Nijmegen en Rotterdam.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De verpakkingsvrije online supermarkt Pieter Pot heeft in Utrecht een eerste fysiek verkooppunt geopend, waar shoppers de populairste producten uit het assortiment kunnen kopen. Bij succes kunnen steden als Amsterdam, Nijmegen en Rotterdam volgen.<\/p>\n","protected":false},"author":3,"featured_media":119406,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[499],"topic":[198,221],"region":[113],"class_list":["post-119405","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-pieter-pot","topic-e-commerce","topic-winkelopeningen","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pieter Pot test eerste fysieke winkel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De verpakkingsvrije online supermarkt Pieter Pot heeft in Utrecht een eerste 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