{"id":119460,"date":"2025-05-27T10:07:19","date_gmt":"2025-05-27T08:07:19","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119460"},"modified":"2025-05-27T10:39:48","modified_gmt":"2025-05-27T08:39:48","slug":"hema-verjongt-aan-vooravond-van-honderdste-verjaardag","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/hema-verjongt-aan-vooravond-van-honderdste-verjaardag\/","title":{"rendered":"Hema verjongt aan vooravond van honderdste verjaardag"},"content":{"rendered":"\n<p>Liefst 125&nbsp;<strong>Hema<\/strong>-winkels kregen vorig jaar een nieuw jasje. Met succes, want de bijna honderd jaar oude keten groeide in&nbsp;2024 met&nbsp;2% en wist ook meer jongeren aan te trekken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Hema Caf\u00e9 wordt vaste stek<\/h2>\n\n\n\n<p>Hema heeft vorig jaar een omzetgroei van&nbsp;2% naar&nbsp;2,2&nbsp;miljard euro behaald, terwijl de operationele winst met&nbsp;5% steeg naar 93&nbsp;miljoen euro. CEO Saskia Egas Reparaz benadrukt het belang van voortdurende investeringen in duurzaamheid en effici\u00ebntie, ook in moeilijke marktomstandigheden. Ook kwamen er vijftien nieuwe winkels bij in Belgi\u00eb en Frankrijk.<\/p>\n\n\n\n<p>Een nieuw winkelconcept, &#8216;Hema&nbsp;100&#8217;, zorgde alvast voor logischer ingerichte winkels en een stijgende klanttevredenheid, terwijl ook de webshop werd verbeterd. In Nederland is ondertussen een kwart van de filialen vernieuwd, met Hema&nbsp;Caf\u00e9 als een nieuw integraal onderdeel van het winkelconcept. <\/p>\n\n\n\n<p>De consument herkent Hema als \u201cweer echt zichzelf\u201d, gaf de keten vorig jaar al aan, maar nu merkt topvrouw Egas Reparaz dat ook meer jongeren de weg naar de winkels vinden. Het bedrijf introduceerde vorig jaar een volledig veganistische verzorgingslijn en verminderde zijn CO\u2082-uitstoot met&nbsp;16%. Voor dit jaar mikt Hema op de heropening van nog eens 125&nbsp;vernieuwde winkels en ruim twintig volledig nieuwe locaties.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liefst 125 Hema-winkels kregen vorig jaar een nieuw jasje. Met succes, want de bijna honderd jaar oude keten groeide in 2024 met 2% en wist ook meer jongeren aan te trekken.<\/p>\n","protected":false},"author":5,"featured_media":119461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[419],"topic":[88],"region":[113],"class_list":["post-119460","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-hema","topic-bedrijfsresultaten","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hema verjongt aan vooravond van honderdste verjaardag - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Liefst 125 Hema-winkels kregen vorig jaar een make-over. 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