{"id":119551,"date":"2025-05-28T11:09:54","date_gmt":"2025-05-28T09:09:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119551"},"modified":"2025-05-30T09:14:05","modified_gmt":"2025-05-30T07:14:05","slug":"aldi-en-lidl-vechten-prijsoorlog-uit-in-duitsland","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-en-lidl-vechten-prijsoorlog-uit-in-duitsland\/","title":{"rendered":"Aldi en Lidl vechten prijsoorlog uit in Duitsland"},"content":{"rendered":"\n

Nadat Lidl<\/strong> vorige week de \u201cgrootste prijsverlaging aller tijden\u201d aankondigde in Duitsland, lanceren rivalen Aldi<\/strong> Nord \u00e9n S\u00fcd de tegenaanval in een strijd om het prijsleiderschap, die ook andere retailers dreigt te treffen.<\/p>\n\n\n\n

Frontale aanval<\/h2>\n\n\n\n

Met een opmerkelijke video, waarin winkelende klanten op de tonen van het Duitse volkslied de lof zingen van de lage prijzen<\/a> bij Lidl, kondigde de discounter afgelopen vrijdag de grootste prijsverlaging uit zijn geschiedenis aan: 500 producten worden permanent in prijs verlaagd, met kortingen tot 35%. De retailer roept zich zelfs uit tot Preisssieger<\/em> of prijswinnaar en beweert 5% goedkoper te zijn dan Aldi Nord en Aldi S\u00fcd.<\/p>\n\n\n\n

Een complete verrassing voor de concurrentie, en vooral een frontale aanval op aartsrivaal Aldi die zich altijd al geprofileerd heeft als d\u00e9 ware prijsleider in Duitsland. \u201cVoor ons is prijsleiderschap geen kortetermijnactie, maar een fundamenteel principe<\/a>\u201d, zegt Aldi-topman Felix Rottmann in Lebensmittel Zeitung. Een reactie kon dan ook niet uitblijven.<\/p>\n\n\n\n

Vrees voor escalatie<\/h2>\n\n\n\n

Aldi verlaagt nu de prijzen van een honderdtal goed verkopende producten, waaronder vissticks, het wasmiddel Tandil, diepvriespizza, kwark, ijs en diepvrieschips. In tegenstelling tot Lidl gaf Aldi daarbij w\u00e9l de volledige lijst van betrokken producten vrij.<\/p>\n\n\n\n

Het opbod tussen Aldi en Lidl noopt ook andere foodretailers in Duitsland tot actie: ook Edeka, Rewe en zelfs Kaufland, het zusterbedrijf van Lidl, kondigden intussen prijsverlagingen aan voor vergelijkbare producten. Dat doet waarnemers vrezen voor een grootschaliger prijsoorlog op de Duitse markt die de marges van alle retailers en leveranciers verder onder druk zou zetten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Nadat Lidl vorige week de \u201cgrootste prijsverlaging aller tijden\u201d aankondigde in Duitsland, lanceren rivalen Aldi Nord \u00e9n S\u00fcd de tegenaanval in een strijd om het prijsleiderschap, die ook andere retailers dreigt te treffen.<\/p>\n","protected":false},"author":3,"featured_media":38472,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[203,204],"topic":[589],"region":[177],"class_list":["post-119551","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-aldi","company-lidl","topic-prijsconcurrentie","region-duitsland"],"acf":[],"yoast_head":"\nAldi en Lidl vechten prijsoorlog uit in Duitsland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Nadat Lidl vorige week de 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