{"id":119584,"date":"2025-05-28T15:27:11","date_gmt":"2025-05-28T13:27:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119584"},"modified":"2025-05-30T11:10:23","modified_gmt":"2025-05-30T09:10:23","slug":"in-beeld-hm-stopt-gentse-flagshipstore-in-nieuw-jasje","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-hm-stopt-gentse-flagshipstore-in-nieuw-jasje\/","title":{"rendered":"[In Beeld] H&amp;M stopt Gentse flagshipstore in nieuw jasje"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119608\" data-id=\"119608\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119610\" data-id=\"119610\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-11-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119606\" data-id=\"119606\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-13-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto&#8217;s: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119604\" data-id=\"119604\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-3-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"658\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119586\" data-id=\"119586\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12.jpg 987w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-12-185x122.jpg 185w\" sizes=\"(max-width: 987px) 100vw, 987px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"659\" height=\"989\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119602\" data-id=\"119602\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2.jpg 659w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-2-200x300.jpg 200w\" sizes=\"(max-width: 659px) 100vw, 659px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119600\" data-id=\"119600\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-4-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119598\" data-id=\"119598\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-5-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119592\" data-id=\"119592\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-6-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"971\" height=\"647\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119588\" data-id=\"119588\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8.jpg 971w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-8-185x122.jpg 185w\" sizes=\"(max-width: 971px) 100vw, 971px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"963\" height=\"642\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119594\" data-id=\"119594\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7.jpg 963w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-7-185x122.jpg 185w\" sizes=\"(max-width: 963px) 100vw, 963px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"951\" height=\"634\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119590\" data-id=\"119590\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9.jpg 951w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-9-185x122.jpg 185w\" sizes=\"(max-width: 951px) 100vw, 951px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"920\" height=\"613\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119596\" data-id=\"119596\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10.jpg 920w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/05\/HM_langemunt-10-185x122.jpg 185w\" sizes=\"(max-width: 920px) 100vw, 920px\" \/><figcaption class=\"wp-block-jetpack-slideshow_caption gallery-caption\">Foto: La\u00efs Van Gestel<\/figcaption><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>H&amp;M<\/strong> zet zijn vernieuwingstraject in Belgi\u00eb voort met de heropening van de winkel in de Langemunt in Gent. Volgens de keten wil de nieuwe architecturale aanpak \u2014 helderder, ruimer en verfijnder \u2014 bijdragen aan \u201cmeer inspirerende modeverhalen\u201d en een \u201cvlottere, omnichannel winkelervaring\u201d.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8220;Distillaat van waar H&amp;M voor staat&#8221;<\/h2>\n\n\n\n<p>Na een maandenlange renovatie heeft H&amp;M de locatie naar eigen zeggen omgevormd tot een <em>flagshipstore<\/em> die niet alleen de collecties beter in de kijker zet, maar ook inspeelt op het hybride winkelgedrag van de consument. In een <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/fashion\/retail-is-levend-en-wel-hm-zet-volop-in-op-winkelervaring-in-belgie\/\" target=\"_blank\">exclusief interview met RetailDetail<\/a> stelt topman P\u00e4r Lindb\u00e4ck dat &#8220;naadloos gemak vandaag de essentie van retailbeleving is&#8221;.<\/p>\n\n\n\n<p>De omnichannelstrategie is in Gent dan ook duidelijk zichtbaar. Klanten kunnen in de winkel via de In-Store Care-app  vragen stellen over mode, producten en diensten. Er is een ophaalservice voor online bestellingen via Budbee-lockers en klanten kunnen hun aankopen ook rechtstreeks online bestellen in de winkel. Nieuwe zelfscankassa\u2019s moeten het winkelproces sneller en autonomer maken.<\/p>\n\n\n\n<p>Met een winkeloppervlakte van 2.365&nbsp;m\u00b2 biedt de vernieuwde H&amp;M ruimte aan kleding en accessoires voor vrouwen, mannen en kinderen, aangevuld met een selectie <em>homeware<\/em>. De heropening in Gent volgt op eerdere transformaties van H&amp;M-winkels in Antwerpen, Turnhout en Wijnegem. \u201cWe zijn trots om hier een distillatie te tonen van waar H&amp;M voor staat: toegang tot kwaliteitsmode en interieur aan betaalbare prijzen, met oog voor duurzaamheid\u201d, aldus Lindb\u00e4ck.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&#038;M zet zijn vernieuwingstraject in Belgi\u00eb voort met de heropening van de winkel in de Langemunt in Gent. Volgens de keten wil de nieuwe architecturale aanpak \u2014 helderder, ruimer en verfijnder \u2014 bijdragen aan \u201cmeer inspirerende modeverhalen\u201d en een \u201cvlottere, omnichannel winkelervaring\u201d.<\/p>\n","protected":false},"author":5,"featured_media":119606,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[526],"topic":[264],"region":[152],"class_list":["post-119584","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-hm","topic-winkelconcept","region-gent"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] H&amp;M stopt Gentse flagshipstore in nieuw 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