{"id":11974,"date":"2016-02-01T10:21:40","date_gmt":"2016-02-01T10:21:40","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lidl-ete-elu-annonceur-de-lannee\/"},"modified":"2016-02-01T10:21:40","modified_gmt":"2016-02-01T10:21:40","slug":"lidl-ete-elu-annonceur-de-lannee","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-ete-elu-annonceur-de-lannee\/","title":{"rendered":"Lidl is adverteerder van het jaar"},"content":{"rendered":"<p>Discountketen <strong>Lidl <\/strong>is tijdens de Merit Awards 2015, die worden georganiseerd door het vakblad Media Marketing, verkozen tot Advertiser of the Year. Die prijs kreeg het voor zijn nationale campagne rond verse producten.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Inspiratie bij H&amp;M en Ikea gehaald<\/h2>\n<p>Lidl moest het in de categorie Advertiser of the Year opnemen tegen telecombedrijf <strong>Base <\/strong>en de Zweedse woonketen <strong>Ikea<\/strong>. Het wist uiteindelijk het laken naar zich toe te trekken met de campagne rond het assortiment verse producten, vaak van Belgische oorsprong, die het ganse jaar werd gevoerd.<\/p>\n<p>\u00a0<\/p>\n<p>Volgens Media Marketing haalt Lidl zo zijn inspiratie bij <strong>H&amp;M <\/strong>en Ikea, die op het vlak van mode en binnenhuisinrichting hebben gedaan wat Lidl nu poogt te doen met verse producten, namelijk kwalitatieve producten voor iedereen bereikbaar maken. Media Marketing stelt dat Lidl ook werk maakt van vernieuwende promocampagnes \u201cdie de strijd aanbinden met voedselverspilling of die de klantenbinding willen versterken\u201d.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDe kracht van het merk zit in de <a href=\"http:\/\/www.mm.be\/news-nl-14366-lidl-advertiser-of-the-year-2015-the-reason-why\" target=\"_blank\" rel=\"noopener\">mix bestaande uit Duitse striktheid, wendbaarheid, flexibiliteit en tot het uiterste willen gaan<\/a>\u201d, zei Isabel Peeters van reclamebureau BBDO onlangs. Als voorbeeld haalt ze de campagne rond \u2018Soep van de dag\u2019 aan. \u201cToen we hun het idee voorstelden, zijn ze onmiddellijk akkoord gegaan en hebben ze er alles aan gedaan om ze concreet te maken: de recepten, de packaging, de producen, de communicatie\u2026 Alles was rond in een recordtijd.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discountketen Lidl is tijdens de Merit Awards 2015, die worden georganiseerd door het vakblad Media Marketing, verkozen tot Advertiser of the Year. Die prijs kreeg het voor zijn nationale campagne rond verse producten. \u00a0 Inspiratie bij H&amp;M en Ikea gehaald Lidl moest het in de categorie Advertiser of the Year opnemen tegen telecombedrijf Base en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lidl is adverteerder van het jaar - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/lidl-ete-elu-annonceur-de-lannee\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lidl is adverteerder van het jaar - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Discountketen Lidl is tijdens de Merit Awards 2015, die worden georganiseerd door het vakblad Media Marketing, verkozen tot Advertiser of the Year. 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