{"id":119849,"date":"2025-06-03T15:05:57","date_gmt":"2025-06-03T13:05:57","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119849"},"modified":"2025-06-03T17:45:55","modified_gmt":"2025-06-03T15:45:55","slug":"zara-lanceert-eigen-reisplatform-van-mode-naar-lifestylegids","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/zara-lanceert-eigen-reisplatform-van-mode-naar-lifestylegids\/","title":{"rendered":"Zara lanceert eigen reisplatform: van mode naar lifestylegids"},"content":{"rendered":"\n

Heeft Zara<\/strong> met Travel Mode de ultieme vorm van contentmarketing te pakken? Het Spaanse kledingmerk lanceert in zijn app nu ook digitale gidsen voor citytrips, die toeristische tips combineren met stijladvies.<\/p>\n\n\n\n

Van koffie- tot koffertips<\/h2>\n\n\n\n

Om de trouw van klanten te verdienen, moeten merken vandaag klanten inspireren, unieke ervaringen bieden en een ‘compagnon de route’ zijn. Ze willen zo vroeg mogelijk deel uitmaken van de klantreis, om er in gedachten altijd bij te zijn. Wel, Inditex-dochter Zara neemt dat bijzonder letterlijk met de recente lancering van Travel Mode<\/em>.<\/p>\n\n\n\n

Zowel op de website als in de app vinden klanten vanaf nu reisgidsen, opgebouwd als een heus online magazine. De visueel sterk uitgewerkte gidsen zijn zogezegd samengesteld door locals<\/em> en tippen minder bekende toeristische hotspots, restaurants, foodmarktjes en zelfs suggesties voor hotels. Tegelijkertijd worden outfits gepresenteerd die passen bij de bestemming. Voor een trip naar Napels, bijvoorbeeld, stelt Zara een “dolce vita”-garderobe voor, in beeld gebracht door lokale fotografen.<\/p>\n\n\n\n

De stap naar reiscontent lijkt op het eerste gezicht onverwacht, maar past in een bredere trend waarin merken niet enkel producten verkopen, maar ook ervaringen. \u201cEen nieuwe manier om de wereld te bereizen vanuit je app\u201d, zegt Zara er zelf over. Al is shoppen nooit ver weg: uiteraard staan ook alle Zara-winkels per stad vermeld, waarmee het modebedrijf zijn wereldwijde netwerk inzet als fysieke ankerpunten. Binnenkort is het zelfs de bedoeling dat klanten onlinebestellingen via de app kunnen laten bezorgen in hun hotel.<\/p>\n","protected":false},"excerpt":{"rendered":"

Heeft Zara met Travel Mode de ultieme vorm van contentmarketing te pakken? Het Spaanse kledingmerk lanceert in zijn app nu ook digitale gidsen voor citytrips die toeristische tips combineren met stijladvies.<\/p>\n","protected":false},"author":5,"featured_media":119855,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[43],"company":[406],"topic":[488],"region":[],"class_list":["post-119849","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","extra-plus","company-zara","topic-marketing"],"acf":[],"yoast_head":"\nZara lanceert eigen reisplatform: van mode naar lifestylegids - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Heeft Zara met Travel Mode de ultieme vorm van contentmarketing te pakken? 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