{"id":119900,"date":"2025-06-04T11:58:11","date_gmt":"2025-06-04T09:58:11","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=119900"},"modified":"2025-06-05T10:45:30","modified_gmt":"2025-06-05T08:45:30","slug":"in-beeld-bongo-winkels-worden-cadeau-ateliers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/in-beeld-bongo-winkels-worden-cadeau-ateliers\/","title":{"rendered":"[In Beeld] Bongo-winkels worden \u201ccadeau-ateliers\u201d"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119903\" data-id=\"119903\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-20-14-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-20-14-Aangepast.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-20-14-Aangepast-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-20-14-Aangepast-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119905\" data-id=\"119905\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-21-23-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-21-23-Aangepast.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-21-23-Aangepast-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-21-23-Aangepast-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119913\" data-id=\"119913\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-6-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-6-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-6-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-6-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-6-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-6.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119901\" data-id=\"119901\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-24-46-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-24-46-Aangepast.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-24-46-Aangepast-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-24-46-Aangepast-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119909\" data-id=\"119909\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-26-50-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-26-50-Aangepast.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-26-50-Aangepast-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-26-50-Aangepast-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"576\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119911\" data-id=\"119911\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-27-27-Aangepast.png\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-27-27-Aangepast.png 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-27-27-Aangepast-300x169.png 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/Enscape_2025-03-04-16-27-27-Aangepast-768x432.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-119907\" data-id=\"119907\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-3-1024x768.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-3-1024x768.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-3-300x225.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-3-768x576.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-3-1536x1152.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/PHOTO-2025-06-03-17-32-21-3.jpg 2048w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p>Winkels van <strong>Bongo<\/strong> zijn voortaan geen gewone verkooppunten meer, maar &#8220;cadeau-ateliers&#8221; waar klanten in zes stappen naar het gepaste geschenk worden geleid, dat ze daarna zelf kunstig kunnen verpakken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Beleving en technologie<\/h2>\n\n\n\n<p>Zowel de winkel in Waasland Shopping als de vestiging in Wijnegem heropenden op 4&nbsp;juni in een nieuw jasje. Het vernieuwde \u2018My Bongo\u2019-concept zet volop in op beleving en slimme technologie om van elke aankoop een betekenisvol moment maken. &#8220;Met een Bongo geef je meer dan een cadeau: je geeft de kans om even stil te staan, samen herinneringen te maken en iets echt te beleven&#8221;, luidt de redenering.<\/p>\n\n\n\n<p>De klant krijgt hulp van interactieve kiosken en medewerkers om het juiste geschenk te kiezen, afgestemd op de ontvanger. In zes eenvoudige stappen \u2013 van \u2018voor wie is het cadeau?\u2019 tot \u2018welke ervaring past het best?\u2019 \u2013 leidt de kiosk shoppers snel naar een passende selectie. De blikvanger van de nieuwe winkels is de <em>Wrapping Bar<\/em>, waar klanten hun geschenk kunnen omtoveren tot een klein kunstwerk, met stijlvolle papiersoorten, linten, stickers, naamkaartjes en handgeschreven boodschappen.<\/p>\n\n\n\n<p>\u201cMet deze nieuwe winkelervaring willen we een frisse wind laten waaien door de categorie\u201d, zegt algemeen directeur Kevin Terlaeken. \u201cWe cre\u00ebren een plek waar shoppers zich geholpen en ge\u00efnspireerd voelen, en waar ze iets unieks vinden dat ze online of elders niet krijgen: persoonlijk advies, creatieve beleving en \u00e9chte connectie. Zo maken we van geven opnieuw iets bijzonders.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Winkels van Bongo zijn voortaan geen gewone verkooppunten meer, maar \u201ccadeau-ateliers\u201d waar klanten in zes stappen naar het gepaste geschenk worden geleid, dat ze daarna zelf kunstig kunnen verpakken.<\/p>\n","protected":false},"author":3,"featured_media":119903,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[1706],"topic":[721,264],"region":[85,185],"class_list":["post-119900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-bongo","topic-in-beeld","topic-winkelconcept","region-antwerpen","region-oost-vlaanderen"],"acf":[],"yoast_head":"<!-- This site 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