{"id":11993,"date":"2016-02-02T09:13:55","date_gmt":"2016-02-02T09:13:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/easyjet-founder-opens-first-food-discount-store\/"},"modified":"2016-02-02T09:13:55","modified_gmt":"2016-02-02T09:13:55","slug":"easyjet-founder-opens-first-food-discount-store","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/easyjet-founder-opens-first-food-discount-store\/","title":{"rendered":"EasyJet-oprichter opent eerste voedingsdiscount"},"content":{"rendered":"<p>Zakenman Stelios Haji-Ioannou gaat concurreren met <strong>Aldi<\/strong> en <strong>Lidl<\/strong>. De eerste <strong>easyFoodstore<\/strong> opende gisteren in Park Royal, in het noordwesten van Londen.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Spotgoedkope voeding<\/h2>\n<p>De baseline van het nieuwe discountconcept luidt: \u201cNo expensive brands. Just food honestly priced.\u201d De winkel verkoopt bij de lancering een beperkt assortiment van 76 basisproducten aan een eenheidsprijs van 25 pence (ongeveer 33 eurocent).\u00a0<\/p>\n<p>\nDat prijsniveau geldt voor de hele maand februari, belooft Stelios Haji-Ioannou. \u00a0\u201cIk geloof dat er een niche bestaat in de foodretailmarkt, onder het huidige niveau van budgetspelers als Aldi en Lidl\u201d, zegt hij.<\/p>\n<p>\nHet gaat uitsluitend om droge voeding;\u00a0verse producten vind je niet bij easyFoodstore. Alle producten zijn van het Europese prijsvechtersmerk <strong>Euroshopper<\/strong>, dat ontwikkeld werd door de inkoopgroepering <strong>AMS<\/strong>, waartoe onder andere <strong>Ahold<\/strong>, <strong>ICA<\/strong>, <strong>Migros<\/strong> en <strong>Morrisons<\/strong> behoren. Albert Heijn heeft EuroShopper al in 20123 vervangen door AH Basic.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Voor minder bedeelden<\/h2>\n<p>De opening van easyFoodstore zorgt voor enige opschudding in de Britse markt. De traditionele supermarkten lijden er onder prijsdruk door de sterke groei van Lidl en Aldi, en moeten tegelijk een antwoord vinden op de sterke groei van online en de komst van <strong>Amazon Fresh<\/strong>.<\/p>\n<p>\nMaar of dit echt een concurrent wordt voor de succesvolle harddiscounters in het VK? Stelios Haji-Ioannou omschrijft easyFoodstore eerder als een sociaal initiatief, ge\u00efnspireerd door de voedselbanken: \u201cNa mijn ervaring met het gratis wegschenken van voedsel in Griekenland en Cyprus, is dit een meer commerci\u00eble manier om basisvoeding aan lage prijzen te verschaffen aan de minderbedeelden\u201d,\u00a0verklaart hij op de website <a href=\"http:\/\/www.easyfoodstore.com.\" target=\"_blank\" rel=\"noopener\">easyFoodstore.com<\/a>.\u00a0<\/p>\n<p>\nDrie jaar geleden al kondigde de zakenman aan dat hij in de voedingssector zou stappen, maar de opening van een eerste winkel in Croydon liep met een sisser af omdat de vergunning geweigerd werd.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zakenman Stelios Haji-Ioannou gaat concurreren met Aldi en Lidl. De eerste easyFoodstore opende gisteren in Park Royal, in het noordwesten van Londen.\u00a0 \u00a0 Spotgoedkope voeding De baseline van het nieuwe discountconcept luidt: \u201cNo expensive brands. Just food honestly priced.\u201d De winkel verkoopt bij de lancering een beperkt assortiment van 76 basisproducten aan een eenheidsprijs van [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-11993","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EasyJet-oprichter opent eerste voedingsdiscount - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/easyjet-founder-opens-first-food-discount-store\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EasyJet-oprichter opent eerste voedingsdiscount - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Zakenman Stelios Haji-Ioannou gaat concurreren met Aldi en Lidl. 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