{"id":120101,"date":"2025-06-05T16:54:20","date_gmt":"2025-06-05T14:54:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120101"},"modified":"2025-06-06T09:37:07","modified_gmt":"2025-06-06T07:37:07","slug":"albert-heijn-brengt-generatieve-ai-naar-de-winkelvloer","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-brengt-generatieve-ai-naar-de-winkelvloer\/","title":{"rendered":"Albert Heijn brengt generatieve AI naar de winkelvloer"},"content":{"rendered":"\n

Albert Heijn<\/strong> zet een nieuwe stap in de digitalisering van haar supermarkten met de introductie van een AI-assistent voor winkelmedewerkers. <\/p>\n\n\n\n

Slimme assistent, snellere service<\/h2>\n\n\n\n

De supermarktketen zei tijdens de jaarlijkse FoodTech Week dat de AI-assistent bedoeld is om het werk van ruim 80.000 medewerkers “makkelijker en leuker” te maken. De nieuwe assistent, gebaseerd op generatieve kunstmatige intelligentie (Gen AI), is ontworpen om winkelmedewerkers direct te ondersteunen bij hun dagelijkse taken. <\/p>\n\n\n\n

De tool kan bijvoorbeeld snel antwoord geven op vaak gestelde vragen, zoals \u201cWaar liggen de volkoren wraps?\u201d of \u201cHoeveel paprika\u2019s zijn er nog op voorraad?\u201d Volgens het bedrijf is de kracht van deze oplossing de gebruiksvriendelijke interface in combinatie met een slimme koppeling aan bestaande data. Zo ontstaat een persoonlijke digitale assistent die medewerkers zelfstandig kunnen raadplegen, zonder tussenkomst van andere systemen of collega\u2019s. <\/p>\n\n\n\n

Albert Heijn noemt zich al langer een foodtech-bedrijf, maar benadrukt dat technologie pas waardevol is als ze de dagelijkse praktijk verbetert. Snellere antwoorden en een vlotte dienstverlening dragen immers bij aan een positieve winkelervaring. Tegelijkertijd speelt het bedrijf in op de krapte op de arbeidsmarkt en de toenemende druk op winkelmedewerkers door hen te ondersteunen met slimme technologie. De uitrol start in de komende maanden, waarbij stapsgewijs extra functionaliteiten worden toegevoegd.<\/p>\n","protected":false},"excerpt":{"rendered":"

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