{"id":120144,"date":"2025-06-06T10:41:17","date_gmt":"2025-06-06T08:41:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120144"},"modified":"2025-06-06T11:56:33","modified_gmt":"2025-06-06T09:56:33","slug":"mediamarkt-275-meer-refurbished-dubbel-zoveel-ingeruild","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/elektro\/mediamarkt-275-meer-refurbished-dubbel-zoveel-ingeruild\/","title":{"rendered":"MediaMarkt: vier keer meer tweedehands, dubbel zoveel ingeruild"},"content":{"rendered":"\n<p>Duurzame elektronica rukt op bij <strong>MediaMarkt<\/strong>: het duurzamere BetterWay-label en de inruilservice winnen snel aan belang, ook in Belgi\u00eb. Een campagne met voormalig toptrainer J\u00fcrgen Klopp draagt bij aan de bekendheid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">BetterWay-label goed voor kwart<\/h2>\n\n\n\n<p>Op Wereldmilieudag presenteerde MediaMarkt nieuwe cijfers uit zijn halfjaarlijkse Retailmonitor, dit keer met bijzondere aandacht voor duurzaamheid. De marktleider in consumentenelektronica ziet een duidelijke versnelling in duurzamer aankoopgedrag van klanten. \u201cWij willen duurzame keuzes makkelijker maken, zonder in te boeten op comfort of betaalbaarheid,\u201d stelt de retailer.<\/p>\n\n\n\n<p>Het BetterWay-label, dat sinds&nbsp;2022 duurzamere producten herkenbaar moet maken, heeft intussen stevig voet aan de grond gekregen. Zijn aandeel in de Belgische omzet steeg van&nbsp;9% in&nbsp;2021 naar&nbsp;24% in&nbsp;2024. Consumenten herkennen BetterWay-producten aan elektronische prijslabels in de winkel en een pop-up met uitleg online. Het label wordt toegekend op basis van erkende milieucertificaten (zoals Blue Angel of EPEAT), energie-effici\u00ebntie of recycleerbaarheid.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Inruilservice verdubbeld<\/h2>\n\n\n\n<p>MediaMarkt ziet ook een duidelijke trend naar hergebruik van elektronica. In het boekjaar 2023\/24 werden in Belgi\u00eb 12.899&nbsp;apparaten ingeruild, tegenover 6.986 het jaar ervoor \u2013 een stijging van&nbsp;85%. Ingeruilde apparaten worden indien mogelijk opgeknapt, en anders professioneel gerecycleerd om waardevolle materialen terug te winnen.<\/p>\n\n\n\n<p>Daarnaast biedt MediaMarkt ook een groeiend assortiment aan <em>refurbished<\/em> producten in verschillende kwaliteitsklassen. Ook retourgoederen krijgen zo een tweede leven. Over heel Europa verkocht de elektronicaketen vorig jaar 275%&nbsp;meer refurbished toestellen &#8211; dat is bijna een verviervoudiging.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Circulaire economie als strategische pijler<\/h2>\n\n\n\n<p>Om de inruilservice kracht bij te zetten, lanceerde MediaMarkt een campagne waarin Klopp zijn oude smartphone inlevert. Die komt uiteindelijk terecht bij een jong voetbaltalent. In de Benelux lag de nadruk van de campagne op reparaties, refurbished producten en beschermaccessoires.<\/p>\n\n\n\n<p>MediaMarkt, actief in elf landen met ongeveer duizend winkels, zet duurzaamheid steeds nadrukkelijker centraal in zijn strategie. Via <em>smartbars<\/em> en <em>after sales service desks<\/em> worden klanten aangespoord om toestellen te laten repareren in plaats van weg te gooien. \u201cHoe langer een product meegaat, hoe duurzamer het wordt\u201d, benadrukt de retailer. De cijfers tonen bovendien aan dat circulair niet alleen ecologisch, maar ook economisch loont.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Duurzame elektronica rukt op bij MediaMarkt: het duurzamere BetterWay-label en de inruilservice winnen snel aan belang, ook in Belgi\u00eb. Een campagne met voormalig toptrainer J\u00fcrgen Klopp draagt bij aan de bekendheid.<\/p>\n","protected":false},"author":5,"featured_media":78071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[814,94],"people":[],"extra":[43],"company":[907],"topic":[88,273],"region":[90],"class_list":["post-120144","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-elektro","tag-circulair","tag-tweedehands","extra-plus","company-mediamarkt","topic-bedrijfsresultaten","topic-duurzaamheid","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MediaMarkt: vier keer meer tweedehands, dubbel zoveel ingeruild - RetailDetail BE<\/title>\n<meta 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