{"id":120443,"date":"2025-06-13T14:14:08","date_gmt":"2025-06-13T12:14:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120443"},"modified":"2025-06-13T14:34:14","modified_gmt":"2025-06-13T12:34:14","slug":"in-beeld-hm-test-premium-kindermode-in-galeries-lafayette","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-hm-test-premium-kindermode-in-galeries-lafayette\/","title":{"rendered":"[In Beeld] H&amp;M test premium-kindermode in Galeries Lafayette"},"content":{"rendered":"\n<div class=\"wp-block-jetpack-slideshow aligncenter\" data-effect=\"slide\"><div class=\"wp-block-jetpack-slideshow_container swiper-container\"><ul class=\"wp-block-jetpack-slideshow_swiper-wrapper swiper-wrapper\"><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120460\" data-id=\"120460\" 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srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2966-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2966-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2966-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2966-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2966-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2966-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120464\" data-id=\"120464\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-2974-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120466\" data-id=\"120466\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3076-1-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120468\" data-id=\"120468\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-1024x683.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-1024x683.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-300x200.jpg 300w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-768x512.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-1536x1024.jpg 1536w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-2048x1365.jpg 2048w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-3091-185x122.jpg 185w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure><\/li><li class=\"wp-block-jetpack-slideshow_slide swiper-slide\"><figure><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" alt=\"\" class=\"wp-block-jetpack-slideshow_image wp-image-120452\" data-id=\"120452\" src=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0533-683x1024.jpg\" srcset=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0533-683x1024.jpg 683w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0533-200x300.jpg 200w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0533-768x1152.jpg 768w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0533-1024x1536.jpg 1024w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0533-1365x2048.jpg 1365w, https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/06\/20250612_LCasanova_HM_GF-0533-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure><\/li><\/ul><a class=\"wp-block-jetpack-slideshow_button-prev swiper-button-prev swiper-button-white\" role=\"button\"><\/a><a class=\"wp-block-jetpack-slideshow_button-next swiper-button-next swiper-button-white\" role=\"button\"><\/a><a aria-label=\"Pause Slideshow\" class=\"wp-block-jetpack-slideshow_button-pause\" role=\"button\"><\/a><div class=\"wp-block-jetpack-slideshow_pagination swiper-pagination swiper-pagination-white\"><\/div><\/div><\/div>\n\n\n\n<p><strong>H&amp;M<\/strong> heeft een eerste shop-in-shop in het prestigieuze warenhuis Galeries Lafayette Haussmann in Parijs geopend. De Zweedse modeketen presenteert er haar premium-kinderlijn \u2018H&amp;M Adorables\u2019 aan een nieuw publiek.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuw publiek, nieuw verkoopkanaal<\/h2>\n\n\n\n<p>H&amp;M Adorables zag vorig jaar het daglicht als een hoogwaardige lijn voor baby\u2019s en jonge kinderen. De collectie wil tijdloze ontwerpen in duurzamere materialen aanbieden, zoals wol, biologisch katoen en kasjmier, die ook van kind op kind kunnen worden doorgegeven.<\/p>\n\n\n\n<p>Behalve in een beperkte selectie van H&amp;M-winkels en online, biedt de Zweedse fast-fashionreus de collectie nu ook bij Galeries Lafayette aan: de shop-in-shop is strategisch ingeplant op de kinderafdeling op de vijfde verdieping. De ruimte van 63 m\u00b2 is onderverdeeld in twee zones: een eerste deel voor baby\u2019s en pasgeborenen, en een tweede ruimte \u2013 aan de overzijde van het gangpad \u2013 voor kinderen tot 8 jaar. Daartussen bevinden zich de kassa en paskamers.<\/p>\n\n\n\n<p>In oktober vorig jaar dook H&amp;M Adorables <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/in-beeld-hm-duikt-bij-selfridges-op-met-kinderkleding\/\">ook al op in het Londense warenhuis Selfridges<\/a>. Die test bleek succesvol genoeg om nu ook de Franse markt aan te boren. \u201cWe denken niet dat er concurrentie ontstaat met onze flagshipstore vlakbij. Integendeel, we <a href=\"https:\/\/www.lsa-conso.fr\/aux-galeries-lafayette-haussmann-h-m-va-toucher-de-nouveaux-clients-explique-isabella-innergard-directrice-generale-de-h-m-kids,461061\">verwachten een complementaire klantenbasis aan te trekken<\/a> die anders misschien niet bij H&amp;M zou kopen,\u201d zegt Isabella Innerg\u00e5rd, hoofd van H&amp;M Kids, aan LSA. Of de lijn ook in andere warenhuizen zal verschijnen, laat ze nog in het midden.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>H&#038;M heeft een eerste shop-in-shop in het prestigieuze warenhuis Galeries Lafayette Haussmann in Parijs geopend. De Zweedse modeketen presenteert er haar premium-kinderlijn \u2018H&#038;M Adorables\u2019 aan een nieuw publiek.<\/p>\n","protected":false},"author":5,"featured_media":120444,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"template-gallery.php","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[1341,526],"topic":[721,264,221],"region":[89],"class_list":["post-120443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode","company-galeries-lafayette","company-hm","topic-in-beeld","topic-winkelconcept","topic-winkelopeningen","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>[In Beeld] H&amp;M test premium-kindermode in Galeries Lafayette - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"H&amp;M heeft een eerste shop-in-shop in Galeries Lafayette Haussmann in Parijs. 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