{"id":120524,"date":"2025-06-16T11:14:15","date_gmt":"2025-06-16T09:14:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120524"},"modified":"2025-06-16T11:15:17","modified_gmt":"2025-06-16T09:15:17","slug":"nieuw-logo-is-begin-van-grotere-transformatie-bij-dreambaby","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/nieuw-logo-is-begin-van-grotere-transformatie-bij-dreambaby\/","title":{"rendered":"Nieuw logo is begin van grotere transformatie bij Dreambaby"},"content":{"rendered":"\n<p><strong>Dreambaby<\/strong>, de Belgische winkelketen voor jonge ouders en hun baby&#8217;s, lanceert een nieuw logo en een vernieuwde huisstijl. Dit najaar opent de retailer ook zijn eerste winkel volgens een vernieuwd winkelconcept in Brugge.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Vriendelijke uitstraling<\/h2>\n\n\n\n<p>Het vertrouwde blauwe Dreambaby-logo met de boom maakt plaats voor een eenvoudiger en zachter woordmerk, in kleine letters geschreven. De vertrouwde, ronde typografie blijft behouden, net als de vriendelijke uitstraling. Het bekende bijtje uit het Dreambee-huismerklogo krijgt een prominente rol in alle service- en adviescommunicatie van Dreambaby. Het verschijnt ook op de nieuwe werkkleding die de Dreambaby-medewerkers sinds deze week dragen.<\/p>\n\n\n\n<p>Deze subtiele wijzigingen sluiten beter aan bij de missie van Dreambaby: jonge ouders in hun kracht zetten, zodat ze samen met hun baby een fijne start nemen als gezin, zegt Vanhalst Retail Group, de West-Vlaamse onderneming <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/colruyt-verkoopt-dreambaby-aan-supra-bazar\/\">die een goed jaar geleden Dreambaby overnam<\/a> van <strong>Colruyt Group<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Grote vernieuwing<\/h2>\n\n\n\n<p>\u201cDreambaby is een sterk merk met een hoge herkenbaarheid. Daarom wilden we onze naam en het herkenbare lettertype absoluut behouden. Maar ons oude logo paste simpelweg niet meer bij de grote vernieuwing die we op alle vlakken aan het doorvoeren zijn\u201d zegt Ankie Duis, verantwoordelijk voor marketing en e-commerce bij Dreambaby.<\/p>\n\n\n\n<p>De rebranding luidt immers een brede strategische vernieuwing in op alle fronten. Dreambaby rolt dit jaar een aantal fundamentele vernieuwingen uit die de klantbeleving grondig zullen verbeteren. Deze week is de webshop in de nieuwe huisstijl al live gegaan. Dit najaar volgt ook de eerste Dreambaby-winkel in Brugge die volledig inspeelt op de nieuwe merkidentiteit, met nieuwe kleuren, materialen en beleving.<\/p>\n\n\n\n<p>Dreambaby heeft 27 fysieke winkels in Belgi\u00eb. Eigenaar Vanhalst Retail Group is in West-Vlaanderen bekend van Supra Bazar en conceptstore Kabine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dreambaby, de Belgische winkelketen voor jonge ouders en hun baby&#8217;s, lanceert een nieuw logo en vernieuwde huisstijl. Dit najaar opent de retailer ook zijn eerste winkel volgens een vernieuwd winkelconcept in Brugge.<\/p>\n","protected":false},"author":3,"featured_media":120525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[43],"company":[141,142,1432],"topic":[488],"region":[90],"class_list":["post-120524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","extra-plus","company-colruyt-group","company-dreambaby","company-supra-bazar","topic-marketing","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Nieuw logo is begin van grotere transformatie bij Dreambaby - RetailDetail BE<\/title>\n<meta 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