{"id":120765,"date":"2025-06-18T15:21:08","date_gmt":"2025-06-18T13:21:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=120765"},"modified":"2025-06-18T15:21:44","modified_gmt":"2025-06-18T13:21:44","slug":"amazon-spreidt-prime-day-over-vier-dagen","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/amazon-spreidt-prime-day-over-vier-dagen\/","title":{"rendered":"Amazon spreidt Prime Day over vier dagen"},"content":{"rendered":"\n<p>Prime Day, het jaarlijkse koopjesevenement van <strong>Amazon<\/strong>, zal dit jaar vier volle dagen duren om shoppers meer tijd te gunnen om koopjes te scoren. Op de achtergrond speelt onzekerheid over prijzen en invoertarieven.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Belust op deals<\/h2>\n\n\n\n<p>Dit jaar vindt Amazon Prime Day plaats van 8 tot en met 11 juli: gedurende vier dagen dus, tegenover twee dagen vorig jaar. De retailer wil zo consumenten meer flexibiliteit bieden en de kans op het vinden van aantrekkelijke koopjes vergroten. Waarnemers zien in deze zet ook een reactie op de grote onzekerheid over de impact van invoertarieven op prijzen en beschikbaarheid: die week komt er immers een einde aan de pauze van 90 dagen die Amerikaans president Donald Trump had afgekondigd voor importheffingen. &nbsp;<\/p>\n\n\n\n<p>Shoppers zijn in deze volatiele context meer dan ooit belust op goede deals. De online retailer belooft elke dag om middernacht nieuwe aanbiedingen te lanceren op specifieke merken en houdt online shoppers op z\u2019n website met nieuwe deals om de vijf minuten. Amazon wil ook jongere consumenten verleiden om zich aan te melden voor het abonnementsprogramma Prime, en zet geavanceerde AI-technologie zoals de shopping assistent Rufus in om Prime-leden een gepersonaliseerde winkelervaring te bieden.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ook in de Benelux<\/h2>\n\n\n\n<p>In Nederland valt Prime Day samen met het vijfjarig jubileum van amazon.nl. Prime-leden maken dit jaar kans op een van de vijf \u201c<em>Money Can\u2019t Buy<\/em>\u201d-ervaringen met bekende Nederlanders als Gwen van Poorten, Andy van der Meijde, Britt Dekker, Steven Kazan of Samuel Welten. Prime-leden krijgen bovendien toegang tot zes gratis games via Prime Gaming en er zijn vroege voordelen op \u2018Amazon Basics\u2019-producten, zoals 15% korting bij aankoop van vier artikelen.<\/p>\n\n\n\n<p>In Belgi\u00eb, waar Prime Day voor de derde keer plaatsvindt, maken Prime-leden onder andere kans op een comedy-avond met Pablo Andres of een optreden van Metejoor. Daarnaast organiseert amazon.com.be samen met Michelin-sterrenchef Roger van Damme drie exclusieve Prime Day barbecue-events in Brussel (30 juni), Gent (1 juli) en Antwerpen (2 juli).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Prime Day, het jaarlijkse koopjesevenement van Amazon, zal dit jaar vier volle dagen duren om shoppers meer tijd te gunnen om koopjes te scoren. Op de achtergrond speelt onzekerheid over prijzen en invoertarieven. <\/p>\n","protected":false},"author":3,"featured_media":31446,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[206],"topic":[488],"region":[],"class_list":["post-120765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","company-amazon","topic-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon spreidt Prime Day over vier dagen - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Prime Day, het jaarlijkse koopjesevenement van Amazon, zal dit jaar vier volle dagen duren om shoppers meer tijd te gunnen.\" 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