{"id":121009,"date":"2025-06-23T11:20:41","date_gmt":"2025-06-23T09:20:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121009"},"modified":"2025-06-23T11:22:44","modified_gmt":"2025-06-23T09:22:44","slug":"fairtrade-belgium-wil-versnelling-hoger-na-groeijaar","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/fairtrade-belgium-wil-versnelling-hoger-na-groeijaar\/","title":{"rendered":"Fairtrade Belgium wil versnelling hoger na groeijaar"},"content":{"rendered":"\n<p><strong>Fairtrade<\/strong> groeit gestaag, al blijft systemische verandering uit. Bananen en cacao hebben zo&#8217;n 20% marktaandeel, maar Belgen drinken nog te weinig fairtrade-koffie. &#8220;Tijd voor actie&#8221;, meent Faitrade Belgium.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Stabiele premie, beperkte doorbraak<\/h2>\n\n\n\n<p>De Belgische markt voor Fairtrade-producten kende in 2024 een duidelijke groei. De totale consumentenomzet steeg met 6,4% tot 351,8 miljoen euro. Op financieel vlak draaide Fairtrade Belgium in 2024 een omzet van 3,19 miljoen euro (+9,4%), vooral dankzij licentie-inkomsten en subsidies. Het nettoresultaat daalde wel, van 82.254 naar 51.020 euro.<\/p>\n\n\n\n<p>Vooral cacao is de motor van de groei: met een marktaandeel van 22,3% vormt dat de ruggengraat van Fairtrade in Belgi\u00eb. Ook bananen (19,4% marktaandeel) en koffie (4,4%) boekten licht positieve evoluties, al blijft koffie, ironisch genoeg het eerste Fairtrade-product in Belgi\u00eb, ver achter op het potentieel.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Oproep tot wettelijke verankering<\/h2>\n\n\n\n<p>Toch waarschuwt Fairtrade Belgium dat vrijwillige inzet van bedrijven onvoldoende zal zijn om duurzame handelsketens structureel te verankeren. Hoewel de Fairtrade-premie aan boeren en arbeiders met 2,4% steeg tot 3,94 miljoen euro, blijft dat cijfer ook al enkele jaren hangen in dezelfde marge. \u201cOm van Fairtrade echt de standaard te maken, moeten we samen een versnelling hoger schakelen,\u201d stelt CEO Philippe Weiler. <\/p>\n\n\n\n<p>De organisatie dringt aan op actie van de overheid. Concrete voorstellen zijn onder meer een verlaagd btw-tarief voor Fairtrade-producten, steun aan initiatieven als Beyond Chocolate en vooral: wetgeving die eerlijke handel verplicht stelt. \u201cZodat het Fairtrade-label op termijn overbodig wordt,\u201d aldus Weiler. \u201cDe tijd van praten is voorbij \u2013 tijd voor actie.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">&#8216;Love brand&#8217; met nieuwe partners<\/h2>\n\n\n\n<p>De organisatie zet in op de positionering van Fairtrade als kwaliteitsmerk via de zogenoemde <em>Love Brand<\/em>-strategie. \u201cKoop het omdat je het lekker vindt. En ontdek dat het Fairtrade is,\u201d zo luidt het credo in de nieuwe consumentencommunicatie. Deze aanpak leverde een stijging op in merkbekendheid (85%) en vertrouwen (84%).<\/p>\n\n\n\n<p>Retailers<strong> <\/strong>blijven daarbij belangrijke partners. <strong>Lidl <\/strong>voert voor het derde jaar op rij de Fairtrade-premielijst aan onder de supermarkten, met meer dan 500.000 euro aan premiebijdragen. <strong>Colruyt <\/strong>krijgt lof voor zijn herlancering van Boni-chocolade, waarbij nu expliciet wordt ingezet op een leefbaar inkomen voor cacaoboeren. Ook nieuwkomers zoals modeketen <strong>Bel&amp;Bo<\/strong> en chocolatiers <strong>Hamlet <\/strong>en <strong>Vandenbulcke <\/strong>integreerden respectievelijk Fairtrade-katoen en -cacao in hun assortiment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Fairtrade groeit gestaag, al blijft systemische verandering uit. Bananen en cacao hebben zo&#8217;n 20% marktaandeel, maar Belgen drinken nog te weinig fairtrade-koffie. &#8220;Tijd voor actie&#8221;, meent Faitrade Belgium.<\/p>\n","protected":false},"author":5,"featured_media":121013,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[634],"topic":[88,273],"region":[90],"class_list":["post-121009","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-fairtrade-belgium","topic-bedrijfsresultaten","topic-duurzaamheid","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fairtrade Belgium wil versnelling hoger na groeijaar - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Fairtrade groeit , al blijft systemische verandering uit. 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