{"id":12103,"date":"2016-02-10T09:46:55","date_gmt":"2016-02-10T09:46:55","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/pharrell-williams-g-star-raws-co-owner\/"},"modified":"2016-02-10T09:46:55","modified_gmt":"2016-02-10T09:46:55","slug":"pharrell-williams-g-star-raws-co-owner","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/pharrell-williams-g-star-raws-co-owner\/","title":{"rendered":"Pharrell Williams mede-eigenaar van G-Star Raw"},"content":{"rendered":"<p>Zanger en producent Pharrell Williams heeft zich ingekocht bij het modemerk <strong>G-Star Raw<\/strong>. Eerder was er al een samenwerking tussen het merk en het bedrijf van Pharrell Williams, <strong>Bionic Yarn<\/strong>. Williams zal nu betrokken worden bij het beleid van G-Star.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>\u201cBlijven innoveren\u201d<\/h2>\n<p>G-Star en Bionic Yarn werken al twee jaar samen aan &#8216;RAW for the Oceans&#8217;, waarbij gerecycleerd plastic uit de oceaan tot jeansstof wordt verwerkt. Die samenwerking krijgt nu een volgende stap met Williams die zich inkoopt bij het bedrijf.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cG-Star is een <a href=\"https:\/\/www.g-star.com\/nl_be\" target=\"_blank\" rel=\"noopener\">onafhankelijk en toekomstgericht bedrijf<\/a>. Ik geloof dat ze het belangrijkste jeansmerk van de 21e eeuw zullen worden. Ik kijk er dan ook naar uit om deel uit te maken van die missie en om mee te werken aan de toekomst van G-Star\u201d, zegt Pharrell Williams.\u00a0De zanger van Happy zal betrokken worden bij het creatieve aspect van G-Star Raw, maar zal ook mee mogen beslissen over de bedrijfsstrategie van het denimmerk.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cDoor samen te werken met Pharrell Williams willen we blijven innoveren, door Pharrell de mogelijkheid te geven onze grenzen nog verder te verleggen doorheen alle aspecten van ons bedrijf, gaande van het bedenken van nieuwe producten en nieuwe visies op duurzaamheid tot het cre\u00ebren van nieuwe merkbelevingen. We zijn oprecht opgewonden om Pharrell te verwelkomen bij G-Star, om zo samen de toekomst van denim uit te tekenen\u201d, zegt Thecla Schaeffer, CMO bij G-Star Raw.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Zanger en producent Pharrell Williams heeft zich ingekocht bij het modemerk G-Star Raw. Eerder was er al een samenwerking tussen het merk en het bedrijf van Pharrell Williams, Bionic Yarn. Williams zal nu betrokken worden bij het beleid van G-Star. \u00a0 \u201cBlijven innoveren\u201d G-Star en Bionic Yarn werken al twee jaar samen aan &#8216;RAW for [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pharrell Williams mede-eigenaar van G-Star Raw - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/pharrell-williams-g-star-raws-co-owner\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pharrell Williams mede-eigenaar van G-Star Raw - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Zanger en producent Pharrell Williams heeft zich ingekocht bij het modemerk G-Star Raw. 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