{"id":121030,"date":"2025-06-23T13:59:34","date_gmt":"2025-06-23T11:59:34","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121030"},"modified":"2025-06-23T13:59:36","modified_gmt":"2025-06-23T11:59:36","slug":"sostrene-grene-breidt-uit-naar-zuid-en-oost-europa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/sostrene-grene-breidt-uit-naar-zuid-en-oost-europa\/","title":{"rendered":"S\u00f8strene Grene breidt uit naar Zuid- en Oost-Europa"},"content":{"rendered":"\n<p><strong>S\u00f8strene Grene<\/strong> zet stevig in op expansie en innovatie. Tegen 2027 wil de Deense retailketen 500 vestigingen tellen in Europa. Itali\u00eb en Polen worden nu aan de groeiplannen toegevoegd.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Naar Itali\u00eb en Polen<\/h2>\n\n\n\n<p>De Deense interieur- en lifestyleketen S\u00f8strene Grene zet haar groeistrategie verder kracht bij: na eerdere <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/home\/sostrene-grene-wil-er-100-miljoen-euro-bij\/\">aankondigingen over omzetgroei en uitbreiding in bestaande markten<\/a>, richt het bedrijf zich nu op nieuwe geografische gebieden en introduceert het een vernieuwend retailconcept.<\/p>\n\n\n\n<p>Itali\u00eb, Spanje en Polen worden nu aan de groeiplannen toegevoegd. \u201cItali\u00eb is een van de grootste retailmarkten in Europa,\u201d aldus CEO Mikkel Grene. \u201cWe zien daar een groot potentieel \u2013 net zoals in Duitsland en het Verenigd Koninkrijk, waar we per land 100 winkels willen openen.\u201d<\/p>\n\n\n\n<p>In Polen betreedt S\u00f8strene Grene voor het eerst Oost-Europese bodem. \u201cHet is een spannende stap,\u201d zegt Grene, \u201cwant we moeten ons nog vertrouwd maken met de markt. Maar het is een grote markt met veelbelovende winkelcentra.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Tweede poging in Spanje<\/h2>\n\n\n\n<p>De fysieke uitbreiding wordt ondersteund door nieuwe webshops in Polen, Itali\u00eb, Finland en Spanje. In Spanje is het de eerste keer dat S\u00f8strene Grene een onlinewinkel opent zonder fysieke aanwezigheid. \u201cMet 130.000 trouwe Spaanse volgers op sociale media geloven we dat het onlinekanaal een goede herstart kan zijn,\u201d verklaart Grene. Mocht het concept aanslaan, dan overweegt het bedrijf opnieuw winkels te openen in Spanje. Eerder sloot het merk er alle vestigingen. In Finland gaat de keten online met het oog op toekomstige fysieke expansie.<\/p>\n\n\n\n<p>Het bedrijf werkt intussen ook aan een nieuw winkelconcept: <em>Lilles\u00f8ster<\/em>, oftewel \u2018kleine zus\u2019. Deze formule wordt deze zomer getest in Z\u00fcrich, op een locatie met veel passanten. Het moet kleinere, maar aantrekkelijke winkels mogelijk maken. Daarnaast richt S\u00f8strene Grene een aparte venture-unit op om nieuwe businessmodellen te ontwikkelen. De nadruk ligt er op data-analyse, customer insights, design thinking en kunstmatige intelligentie.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Duurzame koers<\/h2>\n\n\n\n<p>Op het gebied van duurzaamheid heeft het bedrijf stappen gezet door wegwerpproducten uit het assortiment te verwijderen en meer gerecyclede materialen te gebruiken. De klimaatdoelstellingen voor 2030 zijn gevalideerd door de Science Based Targets initiative. <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/home\/sostrene-grene-wil-er-100-miljoen-euro-bij\/?utm_source=chatgpt.com\" target=\"_blank\" rel=\"noreferrer noopener\"><\/a><\/p>\n\n\n\n<p>S\u00f8strene Grene werd in 1973 opgericht in Aarhus en wordt nu geleid door de tweede generatie van de familie Grene. De meeste winkels worden gerund via joint ventures of franchiseformules. \u201cWe moeten de moed hebben om te overdenken,\u201d aldus Mikkel Grene. \u201cAlleen zo blijven we relevant in een wereld vol concurrentie om de aandacht van de klant.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>S\u00f8strene Grene zet stevig in op expansie en innovatie. Tegen 2027 wil de Deense retailketen 500 vestigingen tellen in Europa. Itali\u00eb en Polen worden nu aan de groeiplannen toegevoegd.<\/p>\n","protected":false},"author":5,"featured_media":121031,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[43],"company":[1271],"topic":[197],"region":[91],"class_list":["post-121030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen","extra-plus","company-sostrene-grene","topic-expansie","region-europa"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>S\u00f8strene Grene breidt uit naar Zuid- en Oost-Europa - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"S\u00f8strene Grene zet stevig in op expansie en innovatie. 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