{"id":121076,"date":"2025-06-24T10:47:14","date_gmt":"2025-06-24T08:47:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121076"},"modified":"2025-06-24T10:47:15","modified_gmt":"2025-06-24T08:47:15","slug":"ongeziene-breuk-jumbo-wisselt-van-broodleverancier","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ongeziene-breuk-jumbo-wisselt-van-broodleverancier\/","title":{"rendered":"Ongeziene breuk: Jumbo wisselt van broodleverancier"},"content":{"rendered":"\n<p><strong>Jumbo <\/strong>zet zijn contract met vaste broodleverancier <strong>Bake Five<\/strong> stop om de inkoopkosten te verlagen. Een ongeziene zet, want de bakkerijgroep bakt al twee decennia voor Jumbo en is zo ook sterk van de supermarktgroep afhankelijk.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Geen leverancier veilig<\/h2>\n\n\n\n<p>Jumbo kiest voortaan voor <strong>Bakkerij Goedhart<\/strong>, onderdeel van de familieholding <strong>Borgesius<\/strong>, die al aan <strong>Albert Heijn <\/strong>levert en 40% van de markt bedient. Voor Bake Five, een samenwerkingsverband van vijf familiebedrijven, is het evenwel een harde klap: de bakkers, goed voor 25% marktaandeel, verliezen een van hun grootste klanten.<\/p>\n\n\n\n<p>Dat Bake Five al ruim twintig jaar brood leverde aan Jumbo, en er ook persoonlijke relaties zijn tussen de eigenaarsfamilies, mochten niet baten. Toch lopen er nog onderhandelingen, meldt het FD, over een &#8220;<a href=\"https:\/\/fd.nl\/bedrijfsleven\/1559260\/weer-strijd-om-prijzen-bij-jumbo-supermarkt-zegt-contract-met-belangrijkste-broodleveranciers-op\">rechtvaardige opzegging van de samenwerking<\/a>&#8220;. Ook is nog onzeker of Goedhart voldoende productiecapaciteit heeft. Er zouden gesprekken lopen met enkele Bake Five-bakkers om alsnog via Goedhart samen te werken.<\/p>\n\n\n\n<p>Jumbo staat onder druk door dalende omzet en winstmarges. Eerder botste het bedrijf al met grote merken als Heineken en Douwe Egberts over de prijzen, nu lijken ook kleinere leveranciers onder de loep genomen te worden. Deze week zijn in Groningen overigens de zittingen van start gegaan over het witwas- en fraudedossier rond voormalig Jumbo-topman Frits van Eerd. Het lid van de oprichtersfamilie ontkent alle aantijgingen en zegt onschuldig te zijn.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jumbo zet zijn contract met vaste broodleverancier Bake Five stop om de inkoopkosten te verlagen. Een ongeziene zet, want de bakkerijgroep bakt al twee decennia voor Jumbo en is zo ook sterk van de supermarktgroep afhankelijk.<\/p>\n","protected":false},"author":5,"featured_media":104945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[217],"topic":[683],"region":[324],"class_list":["post-121076","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-jumbo","topic-toeleveringsketen","region-benelux"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ongeziene breuk: Jumbo wisselt van broodleverancier - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jumbo zet zijn contract met vaste broodleverancier Bake Five stop om de inkoopkosten te verlagen. 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