{"id":12116,"date":"2016-02-11T09:09:44","date_gmt":"2016-02-11T09:09:44","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/adidas-launches-subscription-service\/"},"modified":"2016-02-11T09:09:44","modified_gmt":"2016-02-11T09:09:44","slug":"adidas-launches-subscription-service","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-launches-subscription-service\/","title":{"rendered":"Adidas lanceert abonnementsdienst"},"content":{"rendered":"<p>Sportmerk <strong>Adidas <\/strong>lanceert in de Verenigde Staten met <strong>Avenue A<\/strong> een abonnementsdienst voor vrouwen. Klanten die inschrijven op de dienst ontvangen elk kwartaal een doos vol kleding, schoenen en accessoires van het merk.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Idee van medewerker<\/h2>\n<p>Volgens Adidas zijn de dozen perfect voor vrouwen die vaak hardlopen of die buiten aan training doen. Elke doos kost 150 dollar en per kwartaal bevat die drie tot vijf premiumartikelen. Adidas zegt nauw samen te werken met modetrendsetters en trainers om te weten wat elke doos moet bevatten.<\/p>\n<p>\u00a0<\/p>\n<p>De eerste box van Avenue A werd samengesteld door fitnessartiest Nicole Winhoffer en bevat de PureBOOST X, een nieuwe loopschoen die speciaal voor vrouwen werd ontwikkeld. \u201c<a href=\"http:\/\/www.forbes.com\/sites\/jasonbelzer\/2016\/02\/09\/adidas-listening-to-women-with-launch-of-subscription-based-avenue-a\/#7941656d36a4\" target=\"_blank\" rel=\"noopener\">Het merk geeft aandacht aan de noden van de vrouw<\/a> om stijlvol, zelfverzekerd en uniek te zijn. Ze doet dat bovendien op een hele nieuwe manier\u201d, zegt Winhoffer aan Forbes.<\/p>\n<p>\u00a0<\/p>\n<p>Avenue A is voortgekomen uit een oproep van de Noord-Amerikaanse baas Mark King, die zijn werknemers had opgeroepen om nieuwe idee\u00ebn te delen met het bedrijf. In totaal werden er 442 idee\u00ebn ingestuurd, waaruit 11 finalisten werden gekozen. Uiteindelijk was het Avenue A dat overbleef als winnaar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sportmerk Adidas lanceert in de Verenigde Staten met Avenue A een abonnementsdienst voor vrouwen. Klanten die inschrijven op de dienst ontvangen elk kwartaal een doos vol kleding, schoenen en accessoires van het merk. \u00a0 Idee van medewerker Volgens Adidas zijn de dozen perfect voor vrouwen die vaak hardlopen of die buiten aan training doen. Elke [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[14],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12116","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Adidas lanceert abonnementsdienst - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/mode\/adidas-launches-subscription-service\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Adidas lanceert abonnementsdienst - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Sportmerk Adidas lanceert in de Verenigde Staten met Avenue A een abonnementsdienst voor vrouwen. Klanten die inschrijven op de dienst ontvangen elk kwartaal een doos vol kleding, schoenen en accessoires van het merk. \u00a0 Idee van medewerker Volgens Adidas zijn de dozen perfect voor vrouwen die vaak hardlopen of die buiten aan training doen. 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