{"id":121265,"date":"2025-06-26T09:30:05","date_gmt":"2025-06-26T07:30:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121265"},"modified":"2025-06-26T09:30:07","modified_gmt":"2025-06-26T07:30:07","slug":"hm-hoopvol-ondanks-omzet-en-winstval","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/mode\/hm-hoopvol-ondanks-omzet-en-winstval\/","title":{"rendered":"H&M hoopvol ondanks omzet- en winstval"},"content":{"rendered":"\n

Het afgelopen kwartaal viel iets beter mee dan verwacht bij H&M Group<\/strong> – en dat ondanks een stevige winstdaling en stagnerende omzet. Volgens CEO Daniel Erv\u00e9r zal het tij mogelijk keren in de tweede helft van het boekjaar.<\/p>\n\n\n\n

Winkelsluitingen kosten omzet<\/h2>\n\n\n\n

Hogere vrachtkosten, een duurdere Amerikaanse dollar en aanhoudende investeringen in het klantenaanbod drukten de winst fors bij de Zweedse modegigant. De operationele winst kwam in het tweede kwartaal uit op 5,91 miljard kroon (536 miljoen euro). Dat was iets boven de analistenverwachtingen, maar een stevige daling ten opzichte van de 7,10 miljard kroon een jaar eerder.<\/p>\n\n\n\n

De omzet bleef vrijwel stabiel. Over de hele eerste jaarhelft rapporteerde H&M Group een omzet van 112 miljard kroon (10,15 miljard euro), een stijging van 1% in lokale valuta. Toch daalde de omzet in de maanden maart tot en met mei met 4,9% naar 56,7 miljard kroon (5,14 miljard euro). H&M wijt die krimp deels aan het sluiten van winkels: in een jaar tijd verdwenen 125 vestigingen, waarvan 47 in het afgelopen kwartaal.<\/p>\n\n\n\n

“Tweede jaarhelft positief”<\/h2>\n\n\n\n

Voor juni verwacht H&M een omzetgroei van 3% in lokale valuta. De onderneming benadrukt dat het de marktomstandigheden nauwlettend blijft volgen en de organisatie blijft aanpassen. Volgens CEO Daniel Erv\u00e9r zal het tij mogelijk keren in de tweede helft van het boekjaar: \u201cDe negatieve externe factoren die de inkoopkosten in de eerste helft verhoogden, zullen in de tweede helft positief uitpakken.\u201d<\/p>\n\n\n\n

De modegroep, die onder meer H&M, Arket, COS, &OtherStories en Weekday onder zich heeft, voelt hevige concurrentie van online spelers als Shein en Temu. H&M hoopt via investeringen in nieuwe collecties, marketing en digitalisering klanten terug te winnen. De fast-fashionreus diversifieert met producten in diverse prijsklassen en brengt de productie dichter bij belangrijke afzetmarkten.<\/p>\n","protected":false},"excerpt":{"rendered":"

Het afgelopen kwartaal viel iets beter mee dan verwacht bij H&M Group – en dat ondanks een stevige winstdaling en stagnerende omzet. 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