{"id":12132,"date":"2016-02-11T13:48:46","date_gmt":"2016-02-11T13:48:46","guid":{"rendered":"https:\/\/www.retaildetail.be\/wonen\/kwantum-plant-webshops-buiten-eigen-formule\/"},"modified":"2016-02-11T13:48:46","modified_gmt":"2016-02-11T13:48:46","slug":"kwantum-plant-webshops-buiten-eigen-formule","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/kwantum-plant-webshops-buiten-eigen-formule\/","title":{"rendered":"Kwantum plant webshops buiten eigen formule"},"content":{"rendered":"<p><strong>Kwantum <\/strong>wil in de nabije toekomst enkele webshops openen die buiten de formule van Kwantum vallen, om klanten zo een uitgebreider aanbod aan te bieden. De eerste van die webshops moet binnenkort al online gaan.<\/p>\n<p><!--break--><\/p>\n<h2>Analyse van zoekgedrag<\/h2>\n<p>Die eerste externe webwinkel zal volgens Twinkle voornamelijk matrassen verkopen. Hij zal draaien op een nieuw platform dat Kwantum moet toestaan om ook in de toekomst snel en eenvoudig nieuwe webshops uit te rollen.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cWe bedienen op Kwantum.nl een bepaalde doelgroep, met specifieke producten tegen de laagste prijs. <a href=\"http:\/\/www.twinklemagazine.nl\/nieuws\/2016\/02\/kwantum-opent-webwinkels-buiten-eigen-formule\/index.xml\" target=\"_blank\" rel=\"noopener\">Met de nieuwe sites willen we een aanbod daarbuiten bieden<\/a>\u201d, zegt Jeroen de Punder, marketingverantwoordelijke bij eigenaar\u00a0<strong>Homefashion Group<\/strong>, tegen Twinkle.<\/p>\n<p>\u00a0<\/p>\n<p>De nieuwe websites zullen wel nog steeds focussen op woongerelateerde producten, zoals lampen, stoelen en vloerbekleding. \u201cWe openen de nieuwe sites na analyse van het zoekgedrag van consumenten. Zij zoeken bijvoorbeeld online veel naar een nieuw matras. Dan openen wij een nieuwe webwinkel om ze hierin meer keuze te bieden, naast ons assortiment op Kwantum.nl\u201d, aldus De Punder.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kwantum wil in de nabije toekomst enkele webshops openen die buiten de formule van Kwantum vallen, om klanten zo een uitgebreider aanbod aan te bieden. De eerste van die webshops moet binnenkort al online gaan. Analyse van zoekgedrag Die eerste externe webwinkel zal volgens Twinkle voornamelijk matrassen verkopen. Hij zal draaien op een nieuw platform [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12132","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-wonen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kwantum plant webshops buiten eigen formule - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/kwantum-plant-webshops-buiten-eigen-formule\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kwantum plant webshops buiten eigen formule - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Kwantum wil in de nabije toekomst enkele webshops openen die buiten de formule van Kwantum vallen, om klanten zo een uitgebreider aanbod aan te bieden. 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