{"id":12148,"date":"2016-02-12T13:06:43","date_gmt":"2016-02-12T13:06:43","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/ebay-readies-plan-fight-amazon\/"},"modified":"2016-02-12T13:06:43","modified_gmt":"2016-02-12T13:06:43","slug":"ebay-readies-plan-fight-amazon","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/ebay-readies-plan-fight-amazon\/","title":{"rendered":"eBay legt plan op tafel om strijd met Amazon aan te gaan"},"content":{"rendered":"

Devin Wenig, CEO van veilingsite eBay<\/strong>, heeft woensdag een nieuwe strategie op tafel gelegd waarmee het bedrijf in de toekomst de strijd moet kunnen aangaan met andere online spelers, zoals Amazon<\/strong>.<\/p>\n

\u00a0<\/p>\n

<\/p>\n

Meer denken als retailer<\/h2>\n

Volgens Wenig bestaat een belangrijk deel van de nieuwe strategie van eBay uit\u00a0een nieuwe denkwijze binnen het bedrijf<\/a>. Vroeger profileerde eBay zich vooral als een technologiebedrijf, maar tegenwoordig denkt het meer als een retailer. Dat is ook te zien aan de producten die worden aangeboden. In zijn beginjaren was eBay vooral een veilinghuis, waar moeilijk te vinden producten werden aangeboden, terwijl er momenteel steeds meer nieuwe producten worden verkocht tegen een vaste prijs.<\/p>\n

\u00a0<\/p>\n

Met die nieuwe strategie komt eBay echter terecht in het vaarwater van retailers als Amazon. Bovendien verkoopt eBay zoveel verschillende producten, dat het voor bezoekers soms moeilijk wordt om door het bos nog de bomen te zien. Daarom moet er volgens Wenig een meer gestructureerde manier komen waarop de producten worden weergeven. Dat zegt hij aan Fortune.com.<\/p>\n

\u00a0<\/p>\n

Beter doorzoekbaar worden<\/h2>\n

Wanneer een consument bijvoorbeeld iPhone intikt als zoekterm, zal hij eerst een aantal subcategorie\u00ebn krijgen, zoals \u2018best value\u2019 en \u2018brand new\u2019, in plaats van een lijst met alle mogelijke iPhone-producten op eBay. De internetverkoper wil consumenten ook aansporen om meer gedetailleerde productreviews te plaatsen.<\/p>\n

\u00a0<\/p>\n

eBay zal de verkopers dan weer meer hulpmiddelen geven om hun verkoop aan te sterken, zodat ze bijvoorbeeld zelf kunnen nagaan welke producten goed of slecht verkopen. Daarmee neemt het een duidelijk voorbeeld aan Amazon.<\/p>\n

\u00a0<\/p>\n

Tot slot zegt Wenig dat er ook wordt gewerkt aan een manier om eBay opnieuw meer zichtbaar te maken bij de zoekresultaten van Google<\/strong>. Sinds 2014 komt er een pak minder volk via Google naar eBay, wat heeft gezorgd voor een fikse daling in de verkopen op de site.<\/p>\n","protected":false},"excerpt":{"rendered":"

Devin Wenig, CEO van veilingsite eBay, heeft woensdag een nieuwe strategie op tafel gelegd waarmee het bedrijf in de toekomst de strijd moet kunnen aangaan met andere online spelers, zoals Amazon. \u00a0 Meer denken als retailer Volgens Wenig bestaat een belangrijk deel van de nieuwe strategie van eBay uit\u00a0een nieuwe denkwijze binnen het bedrijf. Vroeger […]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12148","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"\neBay legt plan op tafel om strijd met Amazon aan te gaan - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/ebay-readies-plan-fight-amazon\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"eBay legt plan op tafel om strijd met Amazon aan te gaan - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Devin Wenig, CEO van veilingsite eBay, heeft woensdag een nieuwe strategie op tafel gelegd waarmee het bedrijf in de toekomst de strijd moet kunnen aangaan met andere online spelers, zoals Amazon. \u00a0 Meer denken als retailer Volgens Wenig bestaat een belangrijk deel van de nieuwe strategie van eBay uit\u00a0een nieuwe denkwijze binnen het bedrijf. 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