{"id":12165,"date":"2016-02-15T12:33:00","date_gmt":"2016-02-15T12:33:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/rakuten-shuts-down-several-asian-marketplaces\/"},"modified":"2016-02-15T12:33:00","modified_gmt":"2016-02-15T12:33:00","slug":"rakuten-shuts-down-several-asian-marketplaces","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/rakuten-shuts-down-several-asian-marketplaces\/","title":{"rendered":"Rakuten sluit enkele Aziatische marktplaatsen"},"content":{"rendered":"<p>De Japanse online retailer <strong>Rakuten <\/strong>gaat marktplaatsen in Maleisi\u00eb, Singapore en Indonesi\u00eb sluiten. Daardoor verliezen ongeveer 150 medewerkers hun baan. De sluitingen passen binnen de nieuwe strategie van Rakuten.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Strijd met Rocket Internet<\/h2>\n<p>Rakuten wil in Zuidoost Azi\u00eb de<a href=\"http:\/\/www.thestar.com.my\/business\/business-news\/2016\/02\/15\/japans-rakuten-to-close-singapore-malaysia-indonesia-online-marketplaces\/\" target=\"_blank\" rel=\"noopener\"> focus gaan leggen op marktplaatsen die werken via C2C<\/a> (customer-to-customer), terwijl de marktplaatsen die nu sluiten, werken via een systeem van B2B2C. Daarbij worden de modellen van business-to-business en business-to-consumer gecombineerd.<\/p>\n<p>\u00a0<\/p>\n<p>Met de nieuwe strategie hoopt Rakuten in de regio de strijd aan te gaan met onder andere <strong>Lazada<\/strong>, dat onderdeel uitmaakt van het imperium van het Duitse <strong>Rocket Internet<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>De sluiting van de marktplaatsen heeft geen effect op het hoofdkantoor in Singapore en op de andere activiteiten van Rakuten in de regio, zoals Rakuten Travel, Viber, Kobo, Rakuten Institute of Technology en Rakuten Ventures. Het bedrijf zal ook verder blijven zoeken naar groeimogelijkheden in de regio.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Japanse online retailer Rakuten gaat marktplaatsen in Maleisi\u00eb, Singapore en Indonesi\u00eb sluiten. Daardoor verliezen ongeveer 150 medewerkers hun baan. De sluitingen passen binnen de nieuwe strategie van Rakuten. \u00a0 Strijd met Rocket Internet Rakuten wil in Zuidoost Azi\u00eb de focus gaan leggen op marktplaatsen die werken via C2C (customer-to-customer), terwijl de marktplaatsen die nu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rakuten sluit enkele Aziatische marktplaatsen - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/rakuten-shuts-down-several-asian-marketplaces\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rakuten sluit enkele Aziatische marktplaatsen - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Japanse online retailer Rakuten gaat marktplaatsen in Maleisi\u00eb, Singapore en Indonesi\u00eb sluiten. 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