{"id":121754,"date":"2025-07-04T13:22:50","date_gmt":"2025-07-04T11:22:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121754"},"modified":"2025-07-04T13:22:51","modified_gmt":"2025-07-04T11:22:51","slug":"king-jouet-introduceert-apart-winkelconcept-voor-kidults","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/king-jouet-introduceert-apart-winkelconcept-voor-kidults\/","title":{"rendered":"King Jouet introduceert apart winkelconcept voor &#8216;kidults&#8217;"},"content":{"rendered":"\n<p>De Franse speelgoedreus <strong>King Jouet<\/strong> gaat een apart winkelconcept wijden aan de groeiende markt van &#8216;kidults&#8217;, oftewel volwassenen die ge\u00efnteresseerd zijn in spellen en speelgoed. De eerste King&#8217;Dultes moet later deze maand openen in Marseille.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Eerst Marseille<\/h2>\n\n\n\n<p>Op 25 juli krijgt winkelcentrum Les Terrasses du Port de allereerste King&#8217;Dultes-winkel, schrijft LSA. Op net geen 300&nbsp;m\u00b2 zal de retailer een brede waaier aan producten aanbieden die <a href=\"https:\/\/www.lsa-conso.fr\/king-jouet-lance-une-nouvelle-enseigne-dediee-aux-jeux-et-jouets-pour-kidultes,461441\" target=\"_blank\">specifiek zijn ontworpen voor tieners en volwassenen<\/a>. De keuze voor Marseille als eerste locatie onderstreept de ambitie van King Jouet om zich in belangrijke stedelijke gebieden te vestigen, klinkt het.<\/p>\n\n\n\n<p>Ook wil King Jouet zo een graantje meepikken van de trend van volwassen consumenten die zich bezighouden met speelgoed en spellen. De <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/kidults-trend-bezorgt-king-jouet-marktaandeelwinst\/\" target=\"_blank\">markt voor volwassen speelgoed groeit gestaag<\/a>, en de retailer hoopt met deze nieuwe winkel in te spelen op de veranderende consumentenbehoeften. Vorig jaar waren volwassenen goed voor 21% van de totale omzet bij de Franse retailer, volgend jaar moet dat 30% zijn.<\/p>\n\n\n\n<p>King Jouet is in Belgi\u00eb vooral bekend via de overname van Maxi Toys in 2020. Twee jaar geleden besliste de Franse keten om zijn <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/maxi-toys-verdwijnt-dan-toch\/\" target=\"_blank\">22&nbsp;Belgische Maxi Toys winkels om te dopen<\/a> tot King Jouet, in de hoop zijn bekendheid en slagkracht te vergroten.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Franse speelgoedreus King Jouet gaat een apart winkelconcept wijden aan de groeiende markt van \u2018kidults\u2019, oftewel volwassenen die ge\u00efnteresseerd zijn in spellen en speelgoed. De eerste King\u2019Dultes moet later deze maand openen in Marseille.<\/p>\n","protected":false},"author":4,"featured_media":85829,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[20],"tags":[],"people":[],"extra":[],"company":[892],"topic":[197],"region":[89],"class_list":["post-121754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vrije-tijd","company-king-jouet","topic-expansie","region-frankrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>King Jouet introduceert apart winkelconcept voor &#039;kidults&#039; - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/vrije-tijd\/king-jouet-introduceert-apart-winkelconcept-voor-kidults\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"King Jouet introduceert apart winkelconcept voor &#039;kidults&#039; - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"De Franse speelgoedreus King Jouet gaat een apart winkelconcept wijden aan de groeiende markt van \u2018kidults\u2019, oftewel volwassenen die ge\u00efnteresseerd zijn in spellen en speelgoed. 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