{"id":121865,"date":"2025-07-07T14:48:22","date_gmt":"2025-07-07T12:48:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=121865"},"modified":"2025-07-07T14:57:48","modified_gmt":"2025-07-07T12:57:48","slug":"waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/","title":{"rendered":"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France"},"content":{"rendered":"\n

Het grootste wielerevenement ter wereld laat ook toonaangevende retailers niet onverschillig. Vier internationale ketens zijn de komende drie weken nadrukkelijk aanwezig in het peloton. Waarom?<\/p>\n\n\n\n

Opportuniteit<\/h2>\n\n\n\n

Dat deze Ronde van Frankrijk een mooie opportuniteit is voor sportretailer Decathlon<\/strong>, hoeft geen betoog: de rittenwedstrijd ging van start in Rijsel, waar zich ook de hoofdzetel van de keten bevindt. Wielrennen is \u00e9\u00e9n van de focuscategorie\u00ebn voor het bedrijf, dat zich met het fietsmerk Van Rysel een plek wil veroveren in het profpeloton \u2013 \u00e9n bij de grote groep wielertoeristen uiteraard. Dat merk opende dan ook een pop-upwinkel in Rijsel.<\/p>\n\n\n\n

Decathlon is hoofdsponsor van de Franse wielerploeg Decathlon-AG2R La Mondiale, maar moet straks op zoek naar een nieuwe medesponsor omdat de verzekeringsgroep zich terugtrekt. Het team hoopt op een ritzege \u2013 misschien wel met de Belg Oliver Naesen \u2013 en rekent op een goed klassement voor de Oostenrijkse klimmer Felix Gall.<\/p>\n\n\n\n

Rivaliteit<\/h2>\n\n\n\n

De rivaliteit onder Franse supermarkten is groot in deze koers: marktleider E.Leclerc<\/strong> is al jaren sponsor van de bolletjestrui en rivaal Intermarch\u00e9<\/strong> is een vertrouwde naam in het peloton als hoofdsponsor van het team Intermarch\u00e9-Wanty, met onder ander Biniam Girmay die net naast winst greep in de openingsetappe. De retailer opent supporterscaf\u00e9s op verschillende aankomstplaatsen<\/a> en geeft de Ronde van Frankrijk ook een prominente plaats in de winkels, onder andere met levensgrote beelden van de deelnemende renners en met aandacht voor producten met sportieve eigenschappen.<\/p>\n\n\n\n

Voor Lidl<\/strong> is sportsponsoring de afgelopen jaren een prioriteit gebleken: naast het Europees kampioenschap vrouwenvoetbal, dat momenteel Zwitserland in zijn greep houdt, sponsort de discounter ook de wielerploeg Lidl-Trek met onder andere Jonathan Milan, Thibau Nys en Jasper Stuyven. In de winkels verschijnen spullen als petten, rugzakjes en campingstoelen en er worden activiteiten georganiseerd op de parkings van winkels langs het parcours.<\/p>\n\n\n\n

Voor de Nederlandse onlinesupermarkt Picnic<\/strong>, ook actief in Frankrijk en Duitsland, is dit een eerste deelname aan de Tour de France, als sponsor van het team Picnic-PostNL. De retailer wil de naamsbekendheid vergroten en kiest daarom voor een sport die zowel in Frankrijk als in thuisland Nederland bijzonder populair is, met in de ploeg \u00e9\u00e9n Fransman (Warren Barguil), \u00e9\u00e9n Duitser (Niklas M\u00e4rkl) en twee Nederlanders (Frank van den Broek en Tim Naberman).<\/p>\n","protected":false},"excerpt":{"rendered":"

Het grootste wielerevenement ter wereld laat ook toonaangevende retailers niet onberoerd. Vier internationale ketens zijn de komende drie weken nadrukkelijk aanwezig in het peloton. Waarom? <\/p>\n","protected":false},"author":3,"featured_media":121866,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[43],"company":[361,624,204,545],"topic":[488],"region":[],"class_list":["post-121865","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen","extra-plus","company-decathlon","company-intermarche","company-lidl","company-picnic","topic-marketing"],"acf":[],"yoast_head":"\nWaarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Vier internationale ketens zijn de komende drie weken nadrukkelijk aanwezig in het peloton. Waarom?\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Vier internationale ketens zijn de komende drie weken nadrukkelijk aanwezig in het peloton. Waarom?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-07T12:48:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-07-07T12:57:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/shutterstock_2594799265.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"666\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Stefan Van Rompaey\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Geschreven door\" \/>\n\t<meta name=\"twitter:data1\" content=\"Stefan Van Rompaey\" \/>\n\t<meta name=\"twitter:label2\" content=\"Geschatte leestijd\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuten\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/\"},\"author\":{\"name\":\"Stefan Van Rompaey\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\"},\"headline\":\"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France\",\"datePublished\":\"2025-07-07T12:48:22+00:00\",\"dateModified\":\"2025-07-07T12:57:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/\"},\"wordCount\":383,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/shutterstock_2594799265.jpg\",\"articleSection\":[\"Algemeen\"],\"inLanguage\":\"nl-NL\",\"copyrightYear\":\"2025\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/\",\"name\":\"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France - RetailDetail BE\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/shutterstock_2594799265.jpg\",\"datePublished\":\"2025-07-07T12:48:22+00:00\",\"dateModified\":\"2025-07-07T12:57:48+00:00\",\"description\":\"Vier internationale ketens zijn de komende drie weken nadrukkelijk aanwezig in het peloton. Waarom?\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/#breadcrumb\"},\"inLanguage\":\"nl-NL\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/shutterstock_2594799265.jpg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2025\\\/07\\\/shutterstock_2594799265.jpg\",\"width\":1000,\"height\":666,\"caption\":\"Shutterstock.com\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/news\\\/algemeen\\\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#website\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"name\":\"RetailDetail BE\",\"description\":\"News\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nl-NL\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\",\"name\":\"RetailDetail BE\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"contentUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.svg\",\"width\":131,\"height\":70,\"caption\":\"RetailDetail BE\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/51aec6069c4416aa2f68b2e4ff3455df\",\"name\":\"Stefan Van Rompaey\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"nl-NL\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g\",\"caption\":\"Stefan Van Rompaey\"},\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/author\\\/stefanvanrompaey\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France - RetailDetail BE","description":"Vier internationale ketens zijn de komende drie weken nadrukkelijk aanwezig in het peloton. Waarom?","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/","og_locale":"nl_NL","og_type":"article","og_title":"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France - RetailDetail BE","og_description":"Vier internationale ketens zijn de komende drie weken nadrukkelijk aanwezig in het peloton. Waarom?","og_url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/","og_site_name":"RetailDetail BE","article_published_time":"2025-07-07T12:48:22+00:00","article_modified_time":"2025-07-07T12:57:48+00:00","og_image":[{"width":1000,"height":666,"url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/shutterstock_2594799265.jpg","type":"image\/jpeg"}],"author":"Stefan Van Rompaey","twitter_card":"summary_large_image","twitter_misc":{"Geschreven door":"Stefan Van Rompaey","Geschatte leestijd":"2 minuten"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"NewsArticle","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/#article","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/"},"author":{"name":"Stefan Van Rompaey","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df"},"headline":"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France","datePublished":"2025-07-07T12:48:22+00:00","dateModified":"2025-07-07T12:57:48+00:00","mainEntityOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/"},"wordCount":383,"publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/shutterstock_2594799265.jpg","articleSection":["Algemeen"],"inLanguage":"nl-NL","copyrightYear":"2025","copyrightHolder":{"@id":"https:\/\/www.retaildetail.be\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/","url":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/","name":"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France - RetailDetail BE","isPartOf":{"@id":"https:\/\/www.retaildetail.be\/nl\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/#primaryimage"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/#primaryimage"},"thumbnailUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/shutterstock_2594799265.jpg","datePublished":"2025-07-07T12:48:22+00:00","dateModified":"2025-07-07T12:57:48+00:00","description":"Vier internationale ketens zijn de komende drie weken nadrukkelijk aanwezig in het peloton. Waarom?","breadcrumb":{"@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/#breadcrumb"},"inLanguage":"nl-NL","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/"]}]},{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/#primaryimage","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/shutterstock_2594799265.jpg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/shutterstock_2594799265.jpg","width":1000,"height":666,"caption":"Shutterstock.com"},{"@type":"BreadcrumbList","@id":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/waarom-decathlon-intermarche-lidl-en-picnic-meekoersen-in-de-tour-de-france\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.retaildetail.be\/nl\/"},{"@type":"ListItem","position":2,"name":"Waarom Decathlon, Intermarch\u00e9, Lidl en Picnic meekoersen in de Tour de France"}]},{"@type":"WebSite","@id":"https:\/\/www.retaildetail.be\/nl\/#website","url":"https:\/\/www.retaildetail.be\/nl\/","name":"RetailDetail BE","description":"News","publisher":{"@id":"https:\/\/www.retaildetail.be\/nl\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.retaildetail.be\/nl\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nl-NL"},{"@type":"Organization","@id":"https:\/\/www.retaildetail.be\/nl\/#organization","name":"RetailDetail BE","url":"https:\/\/www.retaildetail.be\/nl\/","logo":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/","url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","contentUrl":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.svg","width":131,"height":70,"caption":"RetailDetail BE"},"image":{"@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/www.retaildetail.be\/nl\/#\/schema\/person\/51aec6069c4416aa2f68b2e4ff3455df","name":"Stefan Van Rompaey","image":{"@type":"ImageObject","inLanguage":"nl-NL","@id":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fbbb4a80a0f109888b2a5ab8ae255617499ecde533749b3ab2fa6c23b5d65dac?s=96&d=mm&r=g","caption":"Stefan Van Rompaey"},"url":"https:\/\/www.retaildetail.be\/nl\/author\/stefanvanrompaey\/"}]}},"jetpack_featured_media_url":"https:\/\/www.retaildetail.be\/wp-content\/uploads\/2025\/07\/shutterstock_2594799265.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/121865","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/comments?post=121865"}],"version-history":[{"count":3,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/121865\/revisions"}],"predecessor-version":[{"id":121874,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/posts\/121865\/revisions\/121874"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media\/121866"}],"wp:attachment":[{"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/media?parent=121865"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/categories?post=121865"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/tags?post=121865"},{"taxonomy":"people","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/people?post=121865"},{"taxonomy":"extra","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/extra?post=121865"},{"taxonomy":"company","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/company?post=121865"},{"taxonomy":"topic","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/topic?post=121865"},{"taxonomy":"region","embeddable":true,"href":"https:\/\/www.retaildetail.be\/nl\/wp-json\/wp\/v2\/region?post=121865"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}