{"id":122056,"date":"2025-07-08T15:45:00","date_gmt":"2025-07-08T13:45:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122056"},"modified":"2025-07-08T17:01:53","modified_gmt":"2025-07-08T15:01:53","slug":"koekjesbakker-investeert-100-miljoen-euro-in-uitbreiding","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/koekjesbakker-investeert-100-miljoen-euro-in-uitbreiding\/","title":{"rendered":"Koekjesbakker Griesson \u2013 de Beukelaer investeert 100 miljoen in uitbreiding"},"content":{"rendered":"\n

De Duitse koekjesproducent Griesson \u2013 de Beukelaer<\/strong> investeert honderd miljoen euro in een grootschalige uitbreiding van zijn fabriek in Wurzen. De Beukelaer is het bekendst als uitvinder van Prince-koeken.<\/p>\n\n\n\n

Veel meer fruitkoekjes<\/h2>\n\n\n\n

Griesson \u2013 de Beukelaer wil met de uitbreiding de productiecapaciteit van zijn zachte gevulde fruitkoekjes aanzienlijk vergroten. De investering omvat de bouw van een nieuwe productiehal en een logistiek centrum met een volledig geautomatiseerd hoogbouwmagazijn. Verder verrijst op het terrein van de Wurzener Dauerbackwaren-fabriek ook een nieuwe hoofdzetel, meldt Just-Food. De werkzaamheden moeten tegen 2027 zijn afgerond.<\/p>\n\n\n\n

De uitbreiding zal tot honderd nieuwe arbeidsplaatsen opleveren, van elektrotechnici over voedseltechnologen tot ingenieurs. Ook komen er leerplekken voor jongeren die hun loopbaan beginnen. \u201cMet de toekomstige kracht van een performant familiebedrijf zetten we de ontwikkeling van onze Wurzener Dauerbackwaren-fabriek voort<\/a>. Toewijding en passie voor bakken kenmerken ons team en onze inzet in een duurzame en crisisbestendige industrie\u201d, aldus topman Dany Schmidt.<\/p>\n\n\n\n

Recordomzet bereikt<\/h2>\n\n\n\n

Griesson \u2013 de Beukelaer realiseerde in 2024 een omzet van 723 miljoen euro, een stijging van 5% ten opzichte van het jaar ervoor. Daarmee overschreed het bedrijf voor het eerst de grens van 700 miljoen euro omzet. De stijging komt volgens de onderneming voort uit \u201cnoodzakelijke prijsverhogingen en veranderingen in de productmix\u201d. <\/p>\n\n\n\n

Vandaag bakt de producent veel voor huismerken, naast het eigen merk Griesson en de “Prinzen-Rollen” die het op de Duitse markt nog onder de naam De Beukelaer verdeelt. Elders zijn de merkrechten voor de Prince-koekjes in handen van Mondelez, al was het Edward De Beukelaer die ze in 1894 ontwikkelde. Ook de verkoop van producten voor huismerken ontwikkelde zich positief. Naast de locatie in Wurzen beschikt het bedrijf over productiefaciliteiten in Polch en Kahla. <\/p>\n","protected":false},"excerpt":{"rendered":"

De Duitse koekjesproducent Griesson \u2013 de Beukelaer investeert honderd miljoen euro in een grootschalige uitbreiding van zijn fabriek in Wurzen. 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