{"id":122343,"date":"2025-07-11T10:00:45","date_gmt":"2025-07-11T08:00:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122343"},"modified":"2025-07-11T10:27:01","modified_gmt":"2025-07-11T08:27:01","slug":"ben-jerrys-krijgt-nederlandse-ceo-na-clash-met-unilever","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ben-jerrys-krijgt-nederlandse-ceo-na-clash-met-unilever\/","title":{"rendered":"Ben &amp; Jerry\u2019s krijgt Nederlandse CEO na nieuwe clash met Unilever"},"content":{"rendered":"\n<p>Jochanan Senf wordt de nieuwe wereldwijde CEO van <strong>Ben&nbsp;&amp;&nbsp;Jerry\u2019s<\/strong>. Hij is de eerste Nederlander aan het roer van het Amerikaanse ijsmerk, maar de benoeming komt op een gespannen moment: Ben&nbsp;&amp;&nbsp;Jerry\u2019s is verwikkeld in een juridisch conflict met moederbedrijf <strong>Unilever<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Op kwade voet ontslagen<\/h2>\n\n\n\n<p>De leiderschapswissel werd  in maart in gang gezet door het ontslag van CEO David Stever, die al sinds&nbsp;1988 bij Ben&nbsp;&amp;&nbsp;Jerry\u2019s werkte en in 2023 tot topman werd benoemd. Volgens Ben&nbsp;&amp;&nbsp;Jerry&#8217;s lag het politiek en sociaal activisme van het ijsjesmerk aan de grond van dat ontslag: moederbedrijf Unilever, dat het bedrijf in&nbsp;2000 overnam en <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ijsjesdivisie-unilever-gaat-the-magnum-ice-cream-company-heten\/\" target=\"_blank\">zijn ijsdivisie dit jaar afsplitst<\/a>, wilde de rebelse dochter ervan weerhouden kritiek te uiten op Amerikaans president Trump en op het conflict in Gaza.<\/p>\n\n\n\n<p>Ben&nbsp;&amp;&nbsp;Jerry\u2019s heeft het ontslag echter aangeklaagd bij een Amerikaanse rechtbank, omdat Stever zonder instemming van het onafhankelijke bestuur zou zijn ontslagen, in strijd met de fusieovereenkomst uit&nbsp;2000. Ook heeft Unilever &#8220;herhaaldelijk het personeel van Ben&nbsp;&amp;&nbsp;Jerry\u2019s bedreigd, waaronder onze CEO, als zij niet zouden meewerken aan Unilevers <a href=\"https:\/\/www.bbc.com\/news\/articles\/ckg8pk9rpx4o\" target=\"_blank\">pogingen om de sociale missie te onderdrukken<\/a>,\u201d aldus de klacht geciteerd door de BBC. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Netelige positie<\/h2>\n\n\n\n<p>De spanningen tussen moeder en dochter lopen al langer op. In&nbsp;2021 ontstond ophef toen Ben&nbsp;&amp;&nbsp;Jerry\u2019s weigerde nog langer ijs te verkopen in Isra\u00eblische kolonies in illegaal bezet Palestijns gebied. Unilever greep in en sleepte het merk voor de rechter. In januari lieten de oprichters van het merk <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/oprichters-ben-jerrys-willen-hun-bedrijf-terugkopen-van-unilever\/\" target=\"_blank\">optekenen dat ze &#8220;hun&#8221; ijsjes wilden terugkopen<\/a>, maar dat lijkt (nog) geen verder vervolg te hebben gekregen. <\/p>\n\n\n\n<p>Senf komt dus in een netelige positie te staan. De Nederlander werkte eerder al zeven jaar bij het ijsmerk en leidde onder meer de Europese divisie. De afgelopen jaren bekleedde hij verschillende functies binnen Unilever, waaronder vicepresident <em>refreshments<\/em> in Indonesi\u00eb en algemeen directeur van de voedingsmiddelengroep in Duitsland, Oostenrijk en Zwitserland. Zal hij binnen het activistische bedrijf echter worden aanvaard, en hoe balanceert hij straks tussen idealisme en commercie?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jochanan Senf wordt de nieuwe wereldwijde CEO van Ben &#038; Jerry\u2019s. Hij is de eerste Nederlander aan het roer van het Amerikaanse ijsmerk, maar de benoeming komt op een gespannen moment: Ben &#038; Jerry\u2019s is verwikkeld in een juridisch conflict met moederbedrijf Unilever.<\/p>\n","protected":false},"author":5,"featured_media":50170,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[43],"company":[755,260],"topic":[478],"region":[207],"class_list":["post-122343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","extra-plus","company-ben-jerrys","company-unilever","topic-managementwissel","region-verenigde-staten"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ben &amp; Jerry\u2019s krijgt Nederlandse CEO na nieuwe clash met Unilever - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Jochanan Senf wordt per juli de nieuwe wereldwijde CEO van Ben &amp; 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