{"id":122344,"date":"2025-07-11T09:52:20","date_gmt":"2025-07-11T07:52:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122344"},"modified":"2025-07-11T10:19:28","modified_gmt":"2025-07-11T08:19:28","slug":"biowinkels-sequoia-worden-omgebouwd-naar-farm","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/biowinkels-sequoia-worden-omgebouwd-naar-farm\/","title":{"rendered":"Biowinkels Sequoia worden omgebouwd naar F\u00e4rm"},"content":{"rendered":"\n<p>De naam <strong>Sequoia<\/strong> verdwijnt uit het winkellandschap: de biowinkels worden stap voor stap omgebouwd naar de formule <strong>F\u00e4rm<\/strong>. Geen grote verrassing, want beide ketens behoren tot dezelfde groep.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cHet beste van twee werelden\u201d<\/h2>\n\n\n\n<p>Op de Facebook- en Instagramaccounts van Sequoia kondigen filmpjes een nieuw hoofdstuk aan voor de keten: de winkels krijgen het uithangbord van zusterketen F\u00e4rm. \u201cDezelfde ploegen, dezelfde waarden, maar nog meer projecten om lokaal, ethisch en verantwoord te consumeren\u201d, zo luidt de boodschap. \u201cWe nemen het beste van twee werelden: groenten en fruit van het seizoen, zo lokaal mogelijk. Meer dan 200&nbsp;producten in bulk. En nog steeds de expertise van Sequoia in het welzijnsrayon.\u201d<\/p>\n\n\n\n<p>Sequoia Waterloo werd al F\u00e4rm in maart van dit jaar, de andere winkels volgen nu. De stap komt niet als een grote verrassing: Sequoia maakt net als F\u00e4rm deel uit van Biotope Group, waartoe ook de Ekoplaza-winkels (85 in Nederland, zeven in Vlaanderen) en groothandels Udea en Biofresh behoren. Consolidatie in de biomarkt is een logische stap. F\u00e4rm, goed voor 25&nbsp;winkels (vooral in Walloni\u00eb en rond Brussel maar bijvoorbeeld ook in Leuven), krijgt er dus een tiental bij.<\/p>\n\n\n\n<p> <\/p>\n","protected":false},"excerpt":{"rendered":"<p>De naam Sequoia verdwijnt uit het winkellandschap: de biowinkels worden stap voor stap omgebouwd naar de formule F\u00e4rm. Geen grote verrassing, want beide ketens behoren tot dezelfde groep.<\/p>\n","protected":false},"author":3,"featured_media":122345,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[450],"people":[],"extra":[],"company":[1071],"topic":[281],"region":[90],"class_list":["post-122344","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-biologisch","company-farm","topic-overname","region-belgie"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Biowinkels Sequoia worden omgebouwd naar F\u00e4rm - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De naam Sequoia verdwijnt uit het winkellandschap: de biowinkels worden stap voor stap 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