{"id":122357,"date":"2025-07-11T10:46:20","date_gmt":"2025-07-11T08:46:20","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122357"},"modified":"2025-07-11T11:22:58","modified_gmt":"2025-07-11T09:22:58","slug":"brauzz-maker-planet-b-haalt-37-miljoen-euro-op","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/brauzz-maker-planet-b-haalt-37-miljoen-euro-op\/","title":{"rendered":"Brauzz-maker Planet B haalt 3,7 miljoen euro op"},"content":{"rendered":"\n

De Gentse groep Planet B<\/strong> (Brauzz, Klaaar, Wondr) heeft 3,7 miljoen euro opgehaald om zijn groei te versnellen, met name in Nederland. De duurzame drogmeticaproducent werkt ook aan heel wat nieuwe producten.<\/p>\n\n\n\n

Nummer \u00e9\u00e9n in Nederland<\/h2>\n\n\n\n

Planet B, dat zichzelf als missie heeft gesteld een duurzaam alternatief voor Unilever te worden, wil al over twee jaar marktleider worden in Nederland. Het bedrijf, dat recent fuseerde met sectorgenoot Brauzz, is daarvoor ook al in gesprek met “twee Nederlandse impactmerken”, zegt oprichter Tibbe Verschaffel aan De Tijd. Er zouden bovendien nog “twintig nieuwe producten in de pijplijn zitten<\/a>“.<\/p>\n\n\n\n

Om dat mogelijk te maken, heeft de groep een kapitaalronde van 3,7 miljoen euro doorgevoerd via vier sporen. Zo werd twee miljoen euro verzameld via crowdfunding: een miljoen via Bolero – in de vorm van obligaties – en even veel via het platform Crowdcube. Daar werden aandelen uitgegeven op basis van een waardering van bijna veertig miljoen euro. Daarnaast bracht een groep strategische investeerders 1,5 miljoen euro in via converteerbare leningen. De resterende 200.000 euro kwam van enkele private investeerders.<\/p>\n\n\n\n

Sinds de fusie tussen Planet B en Brauzz telt het bedrijf 35 medewerkers en een gezamenlijke omzet van tien miljoen euro<\/a>, waarvan 60% van Planet B afkomstig is. Brauzz heeft een sterke digitale verkoopstrategie, terwijl Planet B vooral een netwerk uitbouwde in fysieke retail, met aanwezigheid in 3.500 supermarkten, 700 apotheken en eigen (pop-up)winkels. Die complementariteit vormt volgens Verschaffel de basis voor verdere groei.<\/p>\n","protected":false},"excerpt":{"rendered":"

De Gentse groep Planet B (Brauzz, Klaaar, Wondr) heeft 3,7 miljoen euro opgehaald om zijn groei te versnellen, met name in Nederland. 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