{"id":122419,"date":"2025-07-11T15:42:39","date_gmt":"2025-07-11T13:42:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122419"},"modified":"2025-07-11T16:49:13","modified_gmt":"2025-07-11T14:49:13","slug":"alnatura-sluit-de-deuren-van-al-zijn-25-winkels","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/alnatura-sluit-de-deuren-van-al-zijn-25-winkels\/","title":{"rendered":"Duitse bioketen Alnatura verlaat Zwitserland"},"content":{"rendered":"\n

Alnatura<\/strong> sluit tegen het eind van het jaar alle 25 winkels in Zwitserland. De Duitse keten van biologische supermarkten kon geen nieuwe franchisenemer vinden, nadat Migros<\/strong> de overeenkomst opzegde.<\/p>\n\n\n\n

Merk verdwijnt niet<\/h2>\n\n\n\n

Sinds 2012 had Alnatura een franchiseovereenkomst met de Zwitserse marktleider, maar die liet eerder dit jaar weten dat hij het contract niet zou verlengen. Omdat de zoektocht naar een nieuwe franchisepartner geen resultaat opleverde, gaan de 25 winkels dicht op 31 december 2025<\/a>, weet Lebensmittel Zeitung. De 260 betrokken medewerkers krijgen een andere functie aangeboden binnen de groep Migros. Voor de panden zoekt de retailer oplossingen, zowel intern als met externe spelers.<\/p>\n\n\n\n

Het merk Alnatura verdwijnt echter niet volledig van de Zwitserse markt: de producten blijven beschikbaar in de Migros-supermarkten, waar het aanbod zelfs zal worden uitgebreid. Migros ging destijds in zee met Alnatura omdat het een achterstand had op zijn rivaal Coop<\/strong>, op het vlak van biologisch aanbod. Sindsdien is het assortiment biologische producten in reguliere supermarkten echter flink gegroeid, terwijl er ook veel concurrentie is van kleinere, gespecialiseerde biowinkels.<\/p>\n\n\n\n

In Duitsland is Alnatura de tweede grootste biologische supermarktketen, met meer dan 150 winkels.<\/p>\n","protected":false},"excerpt":{"rendered":"

Alnatura sluit tegen het eind van het jaar alle 25 winkels in Zwitserland. De Duitse keten van biologische supermarkten kon geen nieuwe franchisenemer vinden, nadat Migros de overeenkomst opzegde. Merk verdwijnt niet Sinds 2012 had Alnatura een franchiseovereenkomst met de Zwitserse marktleider, maar die liet eerder dit jaar weten dat hij het contract niet zou verlengen. Omdat […]<\/p>\n","protected":false},"author":3,"featured_media":122439,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1738,1737],"topic":[247,299],"region":[1739],"class_list":["post-122419","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-alnatura","company-migros","topic-franchise","topic-stopzetting","region-zwitserland"],"acf":[],"yoast_head":"\nDuitse bioketen Alnatura verlaat Zwitserland - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Alnatura sluit tegen het eind van het jaar alle 25 winkels in Zwitserland nadat Migros de overeenkomst opzegde.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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