{"id":12244,"date":"2016-02-19T09:42:05","date_gmt":"2016-02-19T09:42:05","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/you-can-soon-shop-through-snapchat\/"},"modified":"2016-02-19T09:42:05","modified_gmt":"2016-02-19T09:42:05","slug":"you-can-soon-shop-through-snapchat","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/you-can-soon-shop-through-snapchat\/","title":{"rendered":"Binnenkort ook shoppen via Snapchat"},"content":{"rendered":"<p>Binnenkort zullen gebruikers van de applicatie <strong>Snapchat <\/strong>ook aankopen kunnen doen via de app. Dat heeft Joanna Coles, lid van de raad van bestuur bij Snapchat, gezegd. Een exacte datum werd echter niet gegeven.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Investering in shopping-app<\/h2>\n<p>Er waren <a href=\"http:\/\/recode.net\/2016\/02\/17\/shopping-is-coming-to-snapchat-board-member-joanna-coles-says\/\" target=\"_blank\" rel=\"noopener\">eerder al geruchten opgedoken<\/a> dat Snapchat in de toekomst ook producten wil gaan verkopen via de app, maar die werden toen niet bevestigd. De uitspraak van Coles maakt het nu wel\u00a0vrij moeilijk om de geruchten nog te ontkennen.<\/p>\n<p>\u00a0<\/p>\n<p>Eerder nam Snapchat ook al Krish Jayaram in dienst als \u2018head of commerce\u2019, maar een echte stap naar e-commerce was er momenteel nog niet. Snapchat verkoopt wel al extra diensten voor de applicatie, zoals fotofilters en de mogelijkheid om snaps opnieuw af te spelen.<\/p>\n<p>\u00a0<\/p>\n<p>Het heeft ook de dienst SnapCash, waarmee gebruikers geld kunnen overhevelen naar elkaar. Analisten vermoeden dat dit ook al een eerste manier is om de kredietkaartgegevens van gebruikers te verkrijgen, zodat ze in de toekomst eenvoudiger aankopen kunnen doen.<\/p>\n<p>\u00a0<\/p>\n<p>Tot slot heeft Snapchat vorig jaar ook ge\u00efnvesteerd in de shopping-app Spring, maar voorlopig is er nog geen sprake van enige overlap tussen de twee apps.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Binnenkort zullen gebruikers van de applicatie Snapchat ook aankopen kunnen doen via de app. Dat heeft Joanna Coles, lid van de raad van bestuur bij Snapchat, gezegd. Een exacte datum werd echter niet gegeven. \u00a0 Investering in shopping-app Er waren eerder al geruchten opgedoken dat Snapchat in de toekomst ook producten wil gaan verkopen via [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[33],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Binnenkort ook shoppen via Snapchat - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/m-tail\/you-can-soon-shop-through-snapchat\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Binnenkort ook shoppen via Snapchat - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Binnenkort zullen gebruikers van de applicatie Snapchat ook aankopen kunnen doen via de app. Dat heeft Joanna Coles, lid van de raad van bestuur bij Snapchat, gezegd. 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