{"id":12251,"date":"2016-02-19T12:21:10","date_gmt":"2016-02-19T12:21:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/poperinge-start-met-platform-voor-centrummanagement-urbain\/"},"modified":"2016-02-19T12:21:10","modified_gmt":"2016-02-19T12:21:10","slug":"poperinge-start-met-platform-voor-centrummanagement-urbain","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/poperinge-start-met-platform-voor-centrummanagement-urbain\/","title":{"rendered":"Poperinge start met platform voor centrummanagement Urbain"},"content":{"rendered":"<p>In de gemeente <strong>Poperinge <\/strong>is het slimme centrummanagementplatform <strong>Urbain <\/strong>in gebruik genomen. De handelaars in de gemeente zullen\u00a0de komende maanden worden uitgerust met een heleboel hulpmiddelen om extra klanten aan te trekken.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>E-winkelstad voor alle handelaars<\/h2>\n<p>Zo werd onder andere de Pop.pas in gebruik genomen, waarmee inwoners van Poperinge en omliggende gemeenten punten kunnen verzamelen bij de handelaars, om zo kans te maken op prijzen. In de toekomst zullen ze die punten ook kunnen gebruiken om voordelen te krijgen in de nieuwe e-winkelstad, waar alle deelnemende handelaars verzameld zullen worden.<\/p>\n<p>\u00a0<\/p>\n<p>Alle handelaars zullen immers\u00a0een eigen webshop krijgen van de stad. \u201cWe willen niet alle handelaars een webshop opdringen. Maar ze moeten er minstens allemaal eens van proeven om effectief te weten of het iets voor hen is of niet. Daarom brengen we de bestaande webshops en deze die we gratis lanceren voor die handelaars die daarvoor kiezen, samen in een zogenaamde e-winkelstad. Op <a href=\"http:\/\/www.shopinpops.be\">www.shopinpops.be<\/a> zal je ze netjes naast elkaar zien staan. We brengen dus in een mooie 360\u00b0 de klanten vanuit de online winkels naar de fysieke winkels en terug. Maar proberen ze zoveel mogelijk het lokale aanbod te promoten en te visualiseren.\u201d, zo stelt Pieterjan Blondeel, activation manager voor Urbain Poperinge.<\/p>\n<p>\u00a0<\/p>\n<h2>Pop.pas en Pop.kado<\/h2>\n<p>Ook Pop.kado maakt deel uit van het initiatief. Die cadeaubon kan gebruikt worden in de winkels in Poperinge en kan bovendien ook aangekocht worden bij enkele handelszaken en de dienst toerisme van Poperinge.<\/p>\n<p>\u00a0<\/p>\n<p>In de winkels zullen bovendien slimme displays komen, waar aanbiedingen van de handelaar op kunnen worden getoond, naast andere informatie over de stad of andere handelaars.<\/p>\n<p>\u00a0<\/p>\n<p>Met Urbain hoopt Poperinge zijn handelskern te versterken en zo de koopvlucht en de leegstand tegen te gaan. De gemeente is van mening dat een innovatief technologisch platform nodig is om die strategie waarheid te maken. Urbain is momenteel al te vinden in meer dan 10 steden in Vlaanderen, waaronder Roeselare, Tongeren, Kapellen en Wervik. Het is een initiatief van de Kortrijkse specialist in centrummanagement\u00a0Het Opzet.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In de gemeente Poperinge is het slimme centrummanagementplatform Urbain in gebruik genomen. De handelaars in de gemeente zullen\u00a0de komende maanden worden uitgerust met een heleboel hulpmiddelen om extra klanten aan te trekken. \u00a0 E-winkelstad voor alle handelaars Zo werd onder andere de Pop.pas in gebruik genomen, waarmee inwoners van Poperinge en omliggende gemeenten punten kunnen [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12251","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Poperinge start met platform voor centrummanagement Urbain - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/poperinge-start-met-platform-voor-centrummanagement-urbain\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Poperinge start met platform voor centrummanagement Urbain - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"In de gemeente Poperinge is het slimme centrummanagementplatform Urbain in gebruik genomen. 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