{"id":122530,"date":"2025-07-14T11:39:56","date_gmt":"2025-07-14T09:39:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=122530"},"modified":"2025-07-14T12:27:17","modified_gmt":"2025-07-14T10:27:17","slug":"albert-heijn-voert-campagne-met-b-corp-merken","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/albert-heijn-voert-campagne-met-b-corp-merken\/","title":{"rendered":"Albert Heijn voert campagne met B Corp-merken"},"content":{"rendered":"\n

Albert Heijn<\/strong> voert in Nederland campagne met A-merken die een B Corp-certificering hebben, om klanten aan te zetten tot bewuste aankoopkeuzes. De retailer is zelf ook B Corp-gecertificeerd.<\/p>\n\n\n\n

Pop-up winkel<\/h2>\n\n\n\n

Merken als Alpro, Bonduelle, Clipper, Hak, Illy, Spa, Tony\u2019s Chocolonely en Zonnatura staan centraal in de nieuwe campagne \u201cIeder B\u2019tje helpt\u201d van Albert Heijn. De Nederlandse marktleider, die zelf B Corp gecertificeerd is<\/a> sinds eind vorig jaar, wil met deze campagne de bekendheid van B Corp vergroten en klanten ertoe aanzetten om een keer voor een product van een B Corp-gecertificeerd bedrijf te kiezen.<\/p>\n\n\n\n

In de winkels kunnen klanten bij deelnemende producten door middel van een QR-code meer te weten komen hoe het betreffende bedrijf zich inzet voor mens, milieu en maatschappij. Shoppers kunnen ook meespelen met een quiz en in de veertig grootste Albert Heijn-winkels kan je een product uit de campagne proeven. Ook opent de retailer op het Gelderlandplein in Amsterdam van 17 tot en met 20 juli een ‘B Corp pop-up’-winkel, waar klanten kennis kunnen maken met de betreffende merken.<\/p>\n\n\n\n

B Lab, de non-profitorganisatie achter de B Corp-certificering, juicht de campagne toe: \u201cDoor de spotlight te richten op deze ondernemingen, leren steeds meer klanten waar de B Corp-certificering voor staat, namelijk voor bedrijven die hun commerci\u00eble kracht inzetten om te bouwen aan een inclusieve, regeneratieve en eerlijke economie\u201d, zegt communicatiemanager Charlotte Smit.<\/p>\n","protected":false},"excerpt":{"rendered":"

Albert Heijn voert in Nederland campagne met A-merken die een B Corp-certificering hebben, om klanten aan te zetten tot bewuste aankoopkeuzes. 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