{"id":12283,"date":"2016-02-23T09:25:50","date_gmt":"2016-02-23T09:25:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ab-inbev-entame-la-construction-dune-4eme-salle-de-brassage-de-stella-artois\/"},"modified":"2016-02-23T09:25:50","modified_gmt":"2016-02-23T09:25:50","slug":"ab-inbev-entame-la-construction-dune-4eme-salle-de-brassage-de-stella-artois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ab-inbev-entame-la-construction-dune-4eme-salle-de-brassage-de-stella-artois\/","title":{"rendered":"AB InBev gestart met bouw vierde brouwlijn Stella Artois"},"content":{"rendered":"<p>Premier Charles Michel en <strong>AB InBev<\/strong>-baas Carlos Brito hebben gisteren symbolisch de eerste spadesteek gegeven voor de bouw van een extra brouwinstallatie in Leuven. Een investering van 55 miljoen euro, nodig om de buitenlandse vraag te volgen.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>12 miljoen hectoliter Stella per jaar<\/h2>\n<p>De nieuwe brouwinstallatie, de vierde al in Leuven, moet vanaf 2017 de capaciteit van de brouwerij met 30% verhogen tot 12 miljoen hectoliter per jaar. Dat moet volstaan om de groeiende vraag naar <strong>Stella Artois<\/strong> in het buitenland op te vangen. Van al het bier dat AB InBev in Belgi\u00eb brouwt, wordt de helft ge\u00ebxporteerd.<\/p>\n<p>\u00a0<\/p>\n<p>Het voorbije half jaar kondigde AB InBev drie nieuwe investeringen aan in ons land, goed voor een totaal bedrag van bijna 110 miljoen euro. Naast de 55 miljoen euro in Leuven wordt 5,7 miljoen euro ge\u00efnvesteerd voor extra brouwcapaciteit in <strong>Hoegaarden<\/strong>. De site in Jupille kan dan weer rekenen op 49,8 miljoen euro om de afvulcapaciteit voor haar bottelarij te verhogen. <strong>Jupiler <\/strong>blijft het favoriete biermerk van de Belgen.<\/p>\n<p>\u00a0<\/p>\n<h2>Belgische verankering<\/h2>\n<p>\u201cDrie bieren met Belgische roots \u2011 met name Stella Artois, Leffe en Hoegaarden \u2011 behoren tot de belangrijkste merken die we internationaal verdelen\u201d, zegt Carlos Brito, CEO van AB InBev, aan. \u201cDe recente grote investeringen zijn nodig om tegemoet te komen aan de groeiende vraag uit het buitenland naar onze populaire bieren. Tegelijk tonen ze ook ons engagement ten aanzien van Belgi\u00eb en de aantrekkingskracht van de Belgische biercultuur wereldwijd.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>De CEO wees ook op het belang van zijn groep voor de Belgische economie. Zo koopt AB InBev vanuit het hoofdkantoor in Leuven voor een grote som aan bij Belgische leveranciers: \u201cIn 2014 bedroegen onze aankopen bij lokale ondernemingen in Belgi\u00eb ongeveer 340 miljoen euro\u201d, zei Brito. Het gaat dan om transport, technologie, marketing, verpakkingsmateriaal alsook machines en uitrusting. \u201cZo ondersteunt AB InBev fors de lokale KMO\u2019s. Dit heeft ook positieve effecten op de lokale werkgelegenheid\u201d, aldus nog Brito.<\/p>\n<p>\u00a0<\/p>\n<p>In totaal stelt AB InBev zelf ongeveer 2.700 mensen rechtstreeks tewerk in zijn wereldwijde, Europese en Benelux hoofdkwartier in Leuven, in zijn vier Belgische brouwerijen en zijn acht magazijnen, inclusief de vertegenwoordigers die commerci\u00eble ondersteuning aanbieden aan de detailhandelaars, bars en restaurants. Daarenboven zorgt de verkoop van AB InBev-producten in de horeca en in de retail voor naar schatting 8.700 jobs, zo benadrukte Brito.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Premier Charles Michel en AB InBev-baas Carlos Brito hebben gisteren symbolisch de eerste spadesteek gegeven voor de bouw van een extra brouwinstallatie in Leuven. Een investering van 55 miljoen euro, nodig om de buitenlandse vraag te volgen. \u00a0 12 miljoen hectoliter Stella per jaar De nieuwe brouwinstallatie, de vierde al in Leuven, moet vanaf 2017 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12283","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>AB InBev gestart met bouw vierde brouwlijn Stella Artois - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/ab-inbev-entame-la-construction-dune-4eme-salle-de-brassage-de-stella-artois\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AB InBev gestart met bouw vierde brouwlijn Stella Artois - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Premier Charles Michel en AB InBev-baas Carlos Brito hebben gisteren symbolisch de eerste spadesteek gegeven voor de bouw van een extra brouwinstallatie in Leuven. 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