{"id":12315,"date":"2016-02-25T09:02:49","date_gmt":"2016-02-25T09:02:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/algemeen\/consument-wordt-producent-wat-nu\/"},"modified":"2016-02-25T09:02:49","modified_gmt":"2016-02-25T09:02:49","slug":"consument-wordt-producent-wat-nu","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/consument-wordt-producent-wat-nu\/","title":{"rendered":"Consument wordt producent. Wat nu?"},"content":{"rendered":"<p>Als de consument zelf producent wordt, hoe moeten retailers en fabrikanten dan reageren? Futuroloog Wim J. De Ridder (<strong>Universiteit Twente<\/strong> &amp; consultancybureau <strong>Futures Studies<\/strong>) is optimistisch en adviseert: \u201cBegin met een wit blad.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>3D-printen wordt groter dan het internet<\/h2>\n<p>Technologie evolueert, de maatschappij moet zich aanpassen. Verzet is zinloos, meent <a href=\"http:\/\/futuresstudies.nl\/\" target=\"_blank\" rel=\"noopener\">Wim de Ridder<\/a>, die op 18 februari te gast was bij <strong>SMA<\/strong>, de <a href=\"http:\/\/www.sma-belgium.be\/nl\/\" target=\"_blank\" rel=\"noopener\">Sales Management Association<\/a>. \u201cTegenstand tegen disruptie is vaak een kwestie van macht. Het probleem is dat traditionele verdienmodellen maken dat bedrijven niet innoveren, ze zetten louter in op operationele excellentie.\u201d\u00a0<\/p>\n<p>\nNochtans zouden ze beter focussen op hun eindgebruiker. Want: \u201cDe consument wordt zelf producent. 3D-printen wordt groter dan het internet! In China print men al hele huizen. Maar er is niet alleen de bouw. <strong>Mattel<\/strong> heeft een 3D-printer voor kinderen gelanceerd, <strong>Tesla<\/strong> voorziet dat men in de toekomst z\u2019n auto zelf zal kunnen printen.\u201d\u00a0<\/p>\n<p>\nDe zelf producerende burger is de toekomst, meent Wim de Ridder. De consument die z\u2019n eigen huis onderhoudt, z\u2019n eigen energie opwekt, z\u2019n eigen kleren produceert\u2026 \u201cIn Almere is er een project waarbij burgers samen een woonwijk bouwen. Collectief bouwheerschap, heet dat.\u201d\u00a0<\/p>\n<p>\nWat kunnen pakweg doe-het-zelfretailers daarmee? \u201cIn plaats van producten te verkopen, zouden ze kunnen inzetten op het ontwikkelen van bijkomende diensten voor hun klanten \u2013 bijvoorbeeld hen leren omgaan met materialen en toestellen.\u201d \u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Geavanceerde kennis is vrij beschikbaar<\/h2>\n<p>Producten en diensten hoef je als bedrijf vandaag niet langer te laten ontwikkelen door gespecialiseerde in-house teams. Er is zoveel kennis voorhanden die de bedrijven niet gebruiken. Door de opkomst van informatietechnologie beschikken immers veel mensen over geavanceerde knowhow.\u00a0<\/p>\n<p>\n\u201cMobiliseer die passie, bouw daar platforms voor. Voor de ontwikkeling van de Hyperloop van Tesla is niemand betaald\u2026 De <strong>Samsung<\/strong> Developer Conference kreeg 3000 mensen zo ver dat ze 299 dollar betaalden om voor Samsung nieuwe apps te mogen ontwikkelen.\u201d<\/p>\n<p>\nEen ander voorbeeld is het <a href=\"https:\/\/www.threadless.com\/\" target=\"_blank\" rel=\"noopener\">Amerikaanse bedrijf Threadless<\/a>: t-shirts ontworpen door klanten, en de beste drie van de week (gestemd door klanten) komen in de \u201cgrote collectie\u201d. Resultaat: 30 miljoen omzet met een marge van maar liefst 30% door de bijzonder lage overhead.<\/p>\n<p>\n\u201cBen je een koekjesproducent, dan heb je twee of drie ontwerpers en misschien 500.000 klanten. Nu, die weten alles over koekjes, veel meer dan je eigen mensen. En ze vinden het ontzettend leuk om met jullie mee te doen. Bovendien kost het niks!\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Hou je data uit de handen van Google<\/h2>\n<p>Over informatie gesproken: volgens Wim de Ridder is het in tijden van big data van groot belang dat persoonlijke informatie in handen van de burger blijft. <strong>Google<\/strong> breidt z\u2019n actieradius almaar uit: het bedrijf koopt Nest, stapt in beveiliging en gezondheidszorg. Is dat wat we willen?\u00a0<\/p>\n<p>\nIn de preventieve gezondheidszorg bijvoorbeeld wordt supercomputer <strong>Watson<\/strong> de toezichthouder van de arts. Maar onze persoonlijke data mogen niet openbaar worden. We moeten ze uit de handen van Google houden, vindt de futuroloog.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Gepersonaliseerde voeding<\/h2>\n<p>Voedingsbedrijven moeten zich aangesproken voelen. Gepersonaliseerde voeding \u2013 op basis van big data, inderdaad \u2013 is de toekomst. Wat met data security? \u201cDe voedingssector moet dat n\u00f9 regelen.\u201d Het kan: de zogenaamde blockchain technologie \u2013 een fraudebestendig datatransactiesysteem dat werkt zonder enige tussenkomst van derden \u2013 laat toe dat big data in handen van de burger blijft.\u00a0<\/p>\n<p>\nWim de Ridder is pleitbezorger van een \u201czero management\u201d aanpak. \u201cBegin vanaf een blanco blad. Zero budgeting, zero strategy. Zet \u2018strike forces\u2019 in om de problematiek in kaart te brengen. Ga dan de discussie aan. Vergeet wie je bent, maak scenario\u2019s en bekijk hoe je je bestaande businessmodel daar kunt krijgen. Er komt een andere wereld op ons af!\u201d<\/p>\n<p>\nBinnenkort verschijnt van Wim de Ridder een nieuw boek: <a href=\"https:\/\/www.managementboek.nl\/boek\/9789462761094\/metamorfose-de-nieuwe-welvaart-wim-de-ridder\" target=\"_blank\" rel=\"noopener\">Metamorfose &#8211; De nieuwe welvaart<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Als de consument zelf producent wordt, hoe moeten retailers en fabrikanten dan reageren? Futuroloog Wim J. De Ridder (Universiteit Twente &amp; consultancybureau Futures Studies) is optimistisch en adviseert: \u201cBegin met een wit blad.\u201d \u00a0 3D-printen wordt groter dan het internet Technologie evolueert, de maatschappij moet zich aanpassen. Verzet is zinloos, meent Wim de Ridder, die [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[15],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-algemeen"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Consument wordt producent. 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