{"id":12318,"date":"2016-02-25T10:14:52","date_gmt":"2016-02-25T10:14:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/schoonheid-verzorging\/einde-verhaal-voor-soap-story-gent\/"},"modified":"2016-02-25T10:14:52","modified_gmt":"2016-02-25T10:14:52","slug":"einde-verhaal-voor-soap-story-gent","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/einde-verhaal-voor-soap-story-gent\/","title":{"rendered":"Einde verhaal voor \u2018The Soap Story\u2019 in Gent"},"content":{"rendered":"<p>Na 12 jaar houdt \u2018<strong>The Soap Story<\/strong>\u2019, de Gentse speciaalzaak voor badproducten en badkameraccessoires, het voor bekeken. \u201cEen gevolg van de almaar snellere (en duurdere) multichannel-evolutie en de mobiliteitsproblemen in de Gentse binnenstad.\u201d<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Opmerkelijke klantenmailing<\/h2>\n<p>Het nieuws dat \u2018The Soap Story\u2019in de Mageleinstraat de handdoek in de ring gooit, werd door Jean-Marie Wieme, eigenaar en business manager van <strong>Sapone <\/strong>bvba, zelf de wereld ingestuurd via een opmerkelijke klantenmailing. Die begint als volgt:<\/p>\n<p>\u00a0<\/p>\n<p>&#8220;Doordat het voor ons als lokale handelaar een te grote investering zou betekenen om beter te gaan inspelen op de steeds snellere multichannel (internet) evolutie binnen het retail landschap\u2026 Doordat het stadsbestuur in ons mooie Gent steeds verder de mobiliteitsdieptepunten ondergaat en erger nog, dat het bestuur zelf deze dieptepunten bewust verder opzoekt\u2026 En doordat wij een bescheiden maar toch aanvaardbaar bod hebben gekregen op onze huidige winkellocatie\u2026 hebben we besloten na 12 jaar om onze handelsactiviteit stop te zetten. Ondernemen is altijd boeiend en steeds uitdagend, maar ook stoppen maakt deel uit van het ondernemersproces als dit de juiste en logische beslissing blijkt te zijn.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>\u201cOnze winkelbediende Eline was er al een paar weken niet meer en heeft een andere job gevonden. Ikzelf, met bijna 30 jaar ervaring in franchising, retail, commercieel, sales en algemeen management op regionaal en nationaal niveau, ben vanaf medio deze zomer beschikbaar voor een nieuwe uitdaging\u201d, zo schrijft Wieme, gewezen nationaal retailmanager voor de verfwinkels <strong>Colora (Boss Paints)<\/strong> en daarvoor aan de slag als franchiseconsultant voor<strong> Quick Restaurants<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<p>Inmiddels is \u2018The Soap Story\u2019 gestart met een totale uitverkoop. \u201cHalf april voorzien wij waarschijnlijk al te starten met de ontruiming van onze winkel. Alles gaat de deur uit, onze voorraad maar ook de winkelinrichting, in zijn geheel of in kleinere delen, ook winkeldecoratie, etalage-\u00a0en winkelmateriaal kunnen weg. Voor een correcte prijs zijn ook onze Europees geregistreerde merknamen &#8216;The Soap Story&#8217; en &#8216;BodybuB&#8217; en de bijbehorende domeinnamen te koop.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Na 12 jaar houdt \u2018The Soap Story\u2019, de Gentse speciaalzaak voor badproducten en badkameraccessoires, het voor bekeken. \u201cEen gevolg van de almaar snellere (en duurdere) multichannel-evolutie en de mobiliteitsproblemen in de Gentse binnenstad.\u201d \u00a0 Opmerkelijke klantenmailing Het nieuws dat \u2018The Soap Story\u2019in de Mageleinstraat de handdoek in de ring gooit, werd door Jean-Marie Wieme, eigenaar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12318","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Einde verhaal voor \u2018The Soap Story\u2019 in Gent - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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