{"id":123240,"date":"2025-07-23T10:40:07","date_gmt":"2025-07-23T08:40:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123240"},"modified":"2025-07-24T13:43:52","modified_gmt":"2025-07-24T11:43:52","slug":"ai-gestuurde-chatbot-toont-de-weg-in-doe-het-zelfwinkels-brico","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/doe-het-zelf-tuin\/ai-gestuurde-chatbot-toont-de-weg-in-doe-het-zelfwinkels-brico\/","title":{"rendered":"AI-gestuurde chatbot toont de weg in doe-het-zelfwinkels Brico"},"content":{"rendered":"\n

Brico<\/strong> zet een nieuwe stap in digitale winkelondersteuning met de lancering van een AI-chatbot in zijn app, die klanten helpt meteen een product te vinden in de winkel.<\/p>\n\n\n\n

Gebruiksvriendelijk en effici\u00ebnt<\/h2>\n\n\n\n

Het was voor klanten van Maxeda<\/strong>-dochterbedrijf Brico al eerder mogelijk om de locatie van producten in de winkel op te zoeken via de productpagina op de website en in de app<\/a>, maar nu gaat de retailer nog een stap verder met de lancering van een AI-gestuurde productlocator. Die is ontwikkeld om de meest gestelde vraag in de winkel, \u201cWaar vind ik product X?\u201d, te beantwoorden.<\/p>\n\n\n\n

Klanten kunnen thuis of onderweg met de chatbot in gesprek gaan en meteen zien waar een product zich in de gekozen winkel bevindt. Het is ook mogelijk om bredere vragen te stellen aan de productlocator, zoals: \u201cWat heb ik nodig om een muur te schilderen?\u201d. Die leiden meteen tot een overzicht van de nodige producten en hun locatie in de winkel. Dit maakt het winkelbezoek niet alleen sneller, maar ook gebruiksvriendelijker en effici\u00ebnter.<\/p>\n\n\n\n

\u201cBij Brico streven we ernaar om DIY<\/em> zo eenvoudig mogelijk te maken in elke stap van de klantervaring,\u201d zegt marketingdirecteur Britta Rym. \u201cMet de Productlocator besparen onze klanten tijd en vinden ze sneller wat ze nodig hebben. Tegelijkertijd hebben onze medewerkers meer tijd om persoonlijk advies te geven, waardoor een effici\u00ebntere en aangenamere winkelervaring voor iedereen ontstaat.\u201d De productlocator is momenteel beschikbaar in tachtig Brico-winkels en zal stelselmatig verder worden uitgerold naar meer winkels. <\/p>\n","protected":false},"excerpt":{"rendered":"

Brico zet een nieuwe stap in digitale winkelondersteuning met de lancering van een AI-chatbot in zijn app, die klanten helpt meteen een product te vinden in de winkel.<\/p>\n","protected":false},"author":3,"featured_media":123241,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[16],"tags":[1467],"people":[],"extra":[],"company":[536],"topic":[630],"region":[90],"class_list":["post-123240","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-doe-het-zelf-tuin","tag-artificiele-intelligentie","company-brico","topic-digitalisering","region-belgie"],"acf":[],"yoast_head":"\nAI-gestuurde chatbot toont de weg in doe-het-zelfwinkels Brico - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Brico lanceert een ingebouwde AI chatbot in de app, die klanten 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