{"id":123260,"date":"2025-07-23T12:22:13","date_gmt":"2025-07-23T10:22:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123260"},"modified":"2025-07-24T14:53:42","modified_gmt":"2025-07-24T12:53:42","slug":"lotus-bakeries-daagt-holies-voor-de-rechter-wegens-suikerscore","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/lotus-bakeries-daagt-holies-voor-de-rechter-wegens-suikerscore\/","title":{"rendered":"Lotus Bakeries daagt Holie&#8217;s voor de rechter wegens suikerscore"},"content":{"rendered":"\n<p><strong>Lotus Bakeries<\/strong> daagt de Nederlandse ontbijtgranenproducent <strong>Holie\u2019s<\/strong> voor de rechter omdat die campagne voert over het suikergehalte van populaire ontbijtmerken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Strijd tegen verborgen suiker<\/h2>\n\n\n\n<p>Enkele weken geleden lanceerde het Amsterdamse granenmerk de Sugar-Score, een online tool die inzicht geeft in hoeveel suiker er \u00e9cht in populaire ontbijt- en tussendoorproducten zit. Veel producten lijken immers gezond door slimme marketingtrucs, maar zitten toch boordevol &#8220;verborgen&#8221; suiker, zegt het bedrijf.<\/p>\n\n\n\n<p>De website www.sugarscore.info beoordeelt de best verkochte ontbijtproducten in Nederland en Belgi\u00eb op het suikergehalte per 100&nbsp;gram: producten met&nbsp;0&nbsp;tot&nbsp;5% suiker krijgen het label&nbsp;A, die met&nbsp;5&nbsp;tot&nbsp;10% suiker een B, en die met meer&nbsp;dan&nbsp;10% suiker een&nbsp;C.<\/p>\n\n\n\n<p>Die actie is niet naar de zin van Lotus Bakeries, de producent van fruit- en notenrepen (N\u0101kd) en havermoutrepen (Trek): die kregen namelijk een suikerscore&nbsp;C. De fabrikant beschuldigt Holie\u2019s van misleiding en stapt naar de rechtbank, die de zaak woensdagmiddag in kort geding behandelt.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">\u201cIn strijd met de wet\u201d<\/h2>\n\n\n\n<p>\u201cHolie\u2019s heeft een zelfbedachte \u2018Sugarscore\u2019 gelanceerd en daar een website en marketingcampagne voor opgezet\u201d, zegt een woordvoerder van Lotus Bakeries aan Het Parool. \u201cZonder deugdelijke onderbouwing bestempelen ze hun eigen producten als goed en gezond en verspreiden ze onjuiste, misleidende informatie over concurrenten <a href=\"https:\/\/www.parool.nl\/nederland\/koekjesgigant-sleept-amsterdamse-start-up-holie-s-voor-de-rechter-we-dansen-met-machten-die-groter-zijn-dan-wij~b4986cbf\/\" target=\"_blank\">op een manier die in strijd is met de wet<\/a>.\u201d Het bedrijf benadrukt dat er geen suiker wordt toegevoegd aan de N\u0101kd-repen.<\/p>\n\n\n\n<p>Medeoprichter Valentijn van Santvoort van Holie\u2019s wijst de beschuldigingen af: \u201cWe hebben de feitelijke info gepakt van de verpakkingen, zonder alle ruis en marketingclaims daaromheen en mogen die met elkaar vergelijken.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lotus Bakeries daagt de Nederlandse ontbijtgranenproducent Holie\u2019s voor de rechter omdat die campagne voert over het suikergehalte van populaire ontbijtmerken.<\/p>\n","protected":false},"author":3,"featured_media":123261,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[1746,640],"topic":[754],"region":[113],"class_list":["post-123260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","company-holies","company-lotus-bakeries","topic-rechtszaak","region-nederland"],"acf":[],"yoast_head":"<!-- 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