{"id":123320,"date":"2025-07-24T08:45:23","date_gmt":"2025-07-24T06:45:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123320"},"modified":"2025-07-24T09:00:04","modified_gmt":"2025-07-24T07:00:04","slug":"omzetgroei-action-vertraagt-maar-blijft-imposant","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/omzetgroei-action-vertraagt-maar-blijft-imposant\/","title":{"rendered":"Omzetgroei Action vertraagt (maar blijft imposant)"},"content":{"rendered":"\n

In het eerste halfjaar van 2025 zag Action<\/strong> zijn omzet met 17,9% groeien naar 7,3 miljard euro. Die groei kwam er vooral dankzij winkelopeningen, al was er ook een vergelijkbare groei met 6,8%. <\/p>\n\n\n\n

Mijlpalen<\/h2>\n\n\n\n

De Nederlandse non-fooddiscounter blijft gestaag winkels openen: met de 125 nieuwe vestigingen erbij brak de keten door de mijlpaal van 3000 winkels<\/a>. Daarbij zaten onder andere de 600e Duitse winkel (in Bremen), de 400e Poolse (in Poznan) en de eerste Zwitserse.<\/p>\n\n\n\n

De – nog steeds heel imposante – groei was wel wat trager dan die in de eerste helft van 2024: toen wist de keten zich zelfs met meer dan 20% te vergroten<\/a>. <\/p>\n\n\n\n

\u201cNu het economische klimaat voor veel klanten nog steeds uitdagend is, blijven zij vertrouwen op Action als hun favoriete winkel voor dagelijkse benodigdheden tegen de laagste prijs\u201d, verklaart CEO Hajir Hajji het succes van haar keten in een persbericht.<\/p>\n\n\n\n

In de tweede jaarhelft wil Action echter n\u00f3g harder groeien: het doel ligt op 370 nieuwe winkels voor het hele jaar – dat is meer dan \u00e9\u00e9n per dag. In september moet Roemeni\u00eb de veertiende markt voor de keten worden.<\/p>\n\n\n\n

Action op de Retail Marketing Day<\/h2>\n\n\n\n

Over het unieke succesverhaal van Action vertelt directeur winkeloperaties Bart Raeymaekers meer op 25\u00a0september, tijdens de Retail Marketing Day van RetailDetail, met dit jaar als thema \u201cLow cost, high impact\u201d. Bestel nu al je\u00a0summer bird<\/em>\u00a0ticket met uitzonderlijke korting v\u00f3\u00f3r 31\u00a0juli!<\/p>\n\n\n\n

\n
Ik reserveer mijn plekje aan voordeeltarief<\/a><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

In het eerste halfjaar van 2025 zag Action zijn omzet met 17,9% groeien naar 7,3 miljard euro. 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