{"id":12335,"date":"2016-02-26T08:24:45","date_gmt":"2016-02-26T08:24:45","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/aldi-will-compete-trader-joes-us\/"},"modified":"2016-02-26T08:24:45","modified_gmt":"2016-02-26T08:24:45","slug":"aldi-will-compete-trader-joes-us","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-will-compete-trader-joes-us\/","title":{"rendered":"Aldi gaat in VS concurrentie aan met Trader Joe\u2019s"},"content":{"rendered":"<p>Op 24 maart opent Aldi US in \u00e9\u00e9n keer acht winkels in het zuidelijke deel van de Amerikaanse staat Californi\u00eb. Daarmee gaat Aldi US \u2013 onderdeel van <strong>Aldi S\u00fcd<\/strong> \u2013 rechtstreeks de concurrentie aan met <strong>Trader Joe\u2019s<\/strong>. Dat is de Amerikaanse dochter van <strong>Aldi Nord<\/strong>, die juist in die regio sterk is vertegenwoordigd.<\/p>\n<p>\u00a0<\/p>\n<p><!--break--><\/p>\n<h2>Aldi wil de hele VS bedienen<\/h2>\n<p>De openingsgolf is onderdeel van <a href=\"https:\/\/corporate.aldi.us\/fileadmin\/fm-dam\/news_and_awards\/Press_Release_2016\/ALDI_CA_Grand_Opening_Release_02.23.16_FINAL_1_.pdf\" target=\"_blank\" rel=\"noopener\">een plan van Aldi om eind dit jaar 45 winkels te openen<\/a> in zuidelijk Californi\u00eb. En dit is weer onderdeel van het ambitieuze plan dat Aldi US in 2013 ontvouwde, om in vijf jaar 650 nieuwe winkels te openen.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Doelstelling van dit strategische vijfjarenplan is\u00a0om in 2018 in alle Verenigde Staten tussen de oostkust en de westkust aanwezig te zijn. Met zo\u2019n 2.000 winkels wil Aldi US dan maandelijks 45 miljoen klanten bedienen. Op dit moment heeft Aldi US bijna 1500 winkels in 32 staten en bedient het maandelijks ruim 30 miljoen Amerikaanse klanten.<\/p>\n<p>\u00a0<\/p>\n<h2>Lidl volgt Aldi naar de VS<\/h2>\n<p>Op het discountvlak staat er veel te gebeuren in de VS. Naast Aldi is er eigenlijk geen duidelijke harddiscounter in food aanwezig. <strong>Save-A-Lot<\/strong> en <strong>Dollar General<\/strong> komen nog het meest in de buurt, maar als \u2018nationwide\u2019 fooddiscounter heeft Aldi US vooralsnog een vrij speelveld, toch voordat <strong>Lidl <\/strong>de Atlantische oversteek zal maken.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>In 2013 werden de Amerikaanse ambities van Lidl bekend, maar tot de <a href=\"http:\/\/www.retaildetail.nl\/nl\/news\/lidl-wil-naar-de-verenigde-staten-0\" target=\"_blank\" rel=\"noopener\">verwachte opening van de eerste winkels in 2015<\/a> is het niet gekomen. Naar verluidt duurt het nog tot 2018 voordat dit gebeurt. Tegen die tijd zal Aldi US haar strategische plan hebben afgerond en klaar staan om de aanval van de eeuwige rivaal Lidl ook in de VS te pareren.<\/p>\n<p>\u00a0<\/p>\n<p>\u201cIn de jaren van de recessie (na 2008, red.) heeft Aldi US al sterk ingezet op expansie\u201d, zegt Neil Stern, retailanalist bij\u00a0<strong>McMillan Doolittle<\/strong> in Chicago. \u201cZe groeiden al heel sterk in de VS, ruim voordat de Amerikaanse plannen van Lidl bekend werden.\u201d<\/p>\n<p>\u00a0<\/p>\n<h2>Trader Joe\u2019s: concurrent uit eigen familie<\/h2>\n<p>Op dit moment echter, heeft Aldi US ook nog een interessante concurrent uit de eigen familie. Door in Californi\u00eb snel uit te breiden, neemt de Amerikaanse dochter van Aldi S\u00fcd het op tegen de Amerikaanse dochter van Aldi Nord, Trader Joe\u2019s. \u201c<a href=\"http:\/\/retailanalysis.igd.com\/Hub.aspx?id=23&amp;tid=3&amp;nid=14962\" target=\"_blank\" rel=\"noopener\">E\u00e9n van Aldi US zijn\u00a0belangrijkste concurrenten wordt Trader Joe\u2019s<\/a>, dat kleine winkels heeft,\u00a0die sterk op &#8216;value for money&#8217; zijn gericht\u201d, stelt een analist van het Britse <strong>IGD<\/strong>. \u201cCaliforni\u00eb is de bakermat van Trader Joe\u2019s, dat daar een sterke positie inneemt.\u201d<\/p>\n<p>\u00a0<\/p>\n<p>De groei van Aldi US zal aan Trader Joe\u2019s niet onopgemerkt voorbij gaan. Zeker niet\u00a0nu Aldi marktgebieden betreedt waarin Trader Joe\u2019s is ontstaan en waarin het een ijzersterke positie inneemt. Het hoofdkwartier van deze eigenzinnige Amerikaanse Aldi Nord-dochter is er ook gevestigd.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Maar van een frontale concurrentie is volgens Stern geen sprake. \u201cAldi en trader Joe\u2019s concurreren al geruime tijd in meerdere markten. Hier in Chicago zijn het zelfs letterlijk buren! Ze beconcurreren elkaar, maar ze richten zich toch op een verschillende doelgroep. Aldi bereikt de middeninkomens, maar richt zich primair op de lagere inkomensklassen. Trader Joe\u2019s is toch echt gericht op de hoger opgeleide klant, die vaak ook een hoger besteedbaar inkomen heeft.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Op 24 maart opent Aldi US in \u00e9\u00e9n keer acht winkels in het zuidelijke deel van de Amerikaanse staat Californi\u00eb. Daarmee gaat Aldi US \u2013 onderdeel van Aldi S\u00fcd \u2013 rechtstreeks de concurrentie aan met Trader Joe\u2019s. Dat is de Amerikaanse dochter van Aldi Nord, die juist in die regio sterk is vertegenwoordigd. \u00a0 Aldi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-12335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Aldi gaat in VS concurrentie aan met Trader Joe\u2019s - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/aldi-will-compete-trader-joes-us\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Aldi gaat in VS concurrentie aan met Trader Joe\u2019s - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Op 24 maart opent Aldi US in \u00e9\u00e9n keer acht winkels in het zuidelijke deel van de Amerikaanse staat Californi\u00eb. 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