{"id":123541,"date":"2025-07-25T15:13:25","date_gmt":"2025-07-25T13:13:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123541"},"modified":"2025-07-25T16:47:52","modified_gmt":"2025-07-25T14:47:52","slug":"boots-lanceert-zijn-allereerste-conceptstore-exclusief-voor-parfums","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/schoonheid-verzorging\/boots-lanceert-zijn-allereerste-conceptstore-exclusief-voor-parfums\/","title":{"rendered":"Boots lanceert eerste conceptwinkel voor parfums"},"content":{"rendered":"\n<p>De Britse keten <strong>Boots<\/strong> start dit najaar met een nieuw winkelconcept in hartje Londen: Boots Fragrance, een boetiek volledig gewijd aan parfums. De beautyretailer wil zo zijn positie in het hogere segment versterken.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Focus op geurbeleving<\/h2>\n\n\n\n<p>Na het succes van een winkel in Battersea vorig jaar die volledig gericht op cosmetica, investeert Boots nu verder in gespecialiseerde conceptwinkels. De winkel van 200&nbsp;m\u00b2 in Broadgate Central opent dit najaar en zal meer dan 400 luxe- en nichegeuren samenbrengen. <\/p>\n\n\n\n<p>Parfumhuizen als <strong>Herm\u00e8s<\/strong> en <strong>Guerlain<\/strong> krijgen er een prominente plek, naast exclusieve merken die recent aan het Boots-assortiment zijn toegevoegd. Meer dan twintig merken zijn bovendien geheel nieuw voor Boots-klanten in het Verenigd Koninkrijk. De boetiek wil zo naar eigen zeggen de \u201ckunst en innovatie van hedendaagse parfumerie\u201d in de kijker zetten.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nieuwe strategie<\/h2>\n\n\n\n<p>De winkelinrichting draait rond zintuiglijke beleving, met ruimte om nieuwe trends te verkennen en parfum op interactieve wijze te beleven. Een team van geuradviseurs zal bezoekers bijstaan met advies en geurbepaling. Er volgt ook een speciale online hub voor luxe en nicheparfums, met exclusieve content, inspiratie en merkverhalen.<\/p>\n\n\n\n<p>De lancering van Boots Fragrance past binnen een bredere strategie: de retailer investeert fors in winkelrenovaties en heeft ondertussen meer dan 500&nbsp;merken in het aanbod, zowel fysiek als online. Sinds begin dit jaar alleen al kwamen er dertig nieuwe merken bij. De Britse parfummarkt is robuust en ligt op koers om in&nbsp;2029 de grens van twee miljard pond te overschrijden, aldus het bedrijf.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De Britse keten Boots start dit najaar met een nieuw winkelconcept in hartje Londen: Boots Fragrance, een boetiek volledig gewijd aan parfums. De beautyretailer wil zo zijn positie in het hogere segment versterken.<\/p>\n","protected":false},"author":5,"featured_media":123569,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[19],"tags":[509],"people":[],"extra":[],"company":[1749],"topic":[264],"region":[283],"class_list":["post-123541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-schoonheid-verzorging","tag-luxe","company-boots","topic-winkelconcept","region-verenigd-koninkrijk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boots lanceert eerste conceptwinkel voor parfums - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Boots start dit najaar met een opvallend nieuw 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