{"id":123631,"date":"2025-07-28T09:49:25","date_gmt":"2025-07-28T07:49:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/?p=123631"},"modified":"2025-07-28T11:13:56","modified_gmt":"2025-07-28T09:13:56","slug":"ruzie-met-retailers-bezorgt-heineken-lauw-kwartaal","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/nl\/news\/food\/ruzie-met-retailers-bezorgt-heineken-lauw-kwartaal\/","title":{"rendered":"Ruzie met retailers bezorgt Heineken lauwe jaarhelft"},"content":{"rendered":"\n<p>De eerste helft van&nbsp;2025 was een portie gemengd voor <strong>Heineken<\/strong>: terwijl de winst steeg, daalden de netto-omzet en de Europese volumes. Moeizame prijsonderhandelingen met supermarkten en negatieve wisselkoerseffecten braken zuur op.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lege schappen in West-Europa<\/h2>\n\n\n\n<p>Hoewel de operationele winst autonoom met&nbsp;7,4% steeg tot 2,03&nbsp;miljard euro, zakte de netto-omzet met&nbsp;4,3% tot 14,2&nbsp;miljard euro. Wereldwijd daalde het totale biervolume met&nbsp;1,2% naar 116,4&nbsp;miljoen hectoliter. Voor het vlaggenschipmerk Heineken was er echter sprake van een groei van&nbsp;4,5% op jaarbasis: vooral in opkomende markten als India, Mexico en Vietnam steeg de afzet.<\/p>\n\n\n\n<p>De Europese markt toonde zich daarentegen zwak. Het verkochte biervolume daalde er met bijna&nbsp;5%, ondanks het zonnige voorjaarsweer. CEO Dolf van den Brink wijt dit aan &#8220;lange onderhandelingen met klanten, vooral in Frankrijk, Nederland, Duitsland en Spanje&#8221;. Veel supermarkten, waaronder <strong>Jumbo<\/strong>, weigerden prijsverhogingen te accepteren, wat resulteerde in de maandenlange afwezigheid van Heineken-producten in de schappen.<\/p>\n\n\n\n<p>De patstelling met Jumbo, lid van inkooporganisatie Everest, <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/heineken-en-jumbo-ruzien-voor-de-rechtbank\/\" target=\"_blank\">leidde zelfs tot juridische conflicten<\/a>. De supermarktketen noemde de prijzen van Heineken &#8220;bizar hoog&#8221;. Inmiddels hebben <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/conflict-tussen-jumbo-en-heineken-is-van-de-baan\/\" target=\"_blank\">beide partijen een akkoord bereikt<\/a>, en zijn merken als Affligem, Amstel en Texels er weer verkrijgbaar.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Afrikaanse groei tenietgedaan<\/h2>\n\n\n\n<p>Buiten Europa hielden de volumes beter stand: in Afrika boekte Heineken zelfs organisch 20%&nbsp;omzetgroei. Toch bleef daar na omzetconversie naar euro slechts&nbsp;4% van over, voornamelijk door de forse devaluaties van de Ethiopische birr en de Nigeriaanse naira. Bovendien verloor Heineken de controle over zijn brouwerij in Bukavu, in het oorlogsgebied in het oosten van Congo. In Latijns-Amerika daalde de bierverkoop eveneens, door voorzichtige consumenten in Mexico en Brazili\u00eb.<\/p>\n\n\n\n<p>Door de zwakke omzetontwikkeling verhoogt Heineken zijn bezuinigingsdoelstelling voor&nbsp;2025 van 400&nbsp;miljoen euro naar 500&nbsp;miljoen euro. In de eerste jaarhelft werden al voor 300&nbsp;miljoen euro aan kosten geschrapt. Van den Brink blijft ondanks alles bij zijn prognose van een autonome operationele winstgroei tussen de 4&nbsp;en&nbsp;8% over heel&nbsp;2025.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De eerste helft van 2025 was een portie gemengd voor Heineken: terwijl de winst steeg, daalden de netto-omzet en de Europese volumes. Moeizame prijsonderhandelingen met supermarkten en negatieve wisselkoerseffecten braken zuur op.<\/p>\n","protected":false},"author":5,"featured_media":112976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[18],"tags":[736],"people":[],"extra":[43],"company":[130],"topic":[88],"region":[113],"class_list":["post-123631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food","tag-bier","extra-plus","company-heineken","topic-bedrijfsresultaten","region-nederland"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ruzie met retailers bezorgt Heineken lauwe jaarhelft - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"De eerste helft van 2025 was een 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